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Driver Analysis in Displayr
Displayr's driver analysis makes it both easy and fast to perform driver analysis. This post gives an overview of the key features in Displayr designed for performing driver analysis (i.e., working out the relative importance of predictors of brand performance,...
https://www.displayr.com/driver-analysis-in-displayr/ -
Using Text Data for Driver Analysis
A driver analysis is used to highlight the key drivers of performance. Traditionally, it uses quantitative data, where the outcome variable is often satisfaction, likelihood to recommend, or some other measure of interest. The predictors of the outcome are ratings...
https://www.displayr.com/using-text-data-for-driver-analysis/ -
What is Driver Analysis?
What is the best way to improve the preference for a brand? Should a firm concentrate on reducing the price or improving quality? Should a brand focus on being positioned as being cool, or competent? Outputs from driver analysis The key...
https://www.displayr.com/what-is-driver-analysis/ -
The Problem with Using Multiple Linear Regression for Key Driver Analysis: a Case Study of the Cola Market
A key driver analysis investigates the relative importance of predictors against an outcome variable, such as brand preference. Many techniques have been developed for key driver analysis, to name but a few: Preference Regression, Shapley Regression, Relative Weights, and Jaccard Correlations. The...
https://www.displayr.com/the-problem-with-using-multiple-linear-regression-for-key-driver-analysis-a-case-study-of-the-cola-market/ -
5 Ways to Visualize Relative Importance Scores from Key Driver Analysis
To this end, I use a case study on the cola market, where a survey measured attitudes to six brands. Each brand was rated on on 34 different personality dimensions: "Next, we would like you to imagine that each of...
https://www.displayr.com/5-ways-to-visualize-relative-importance-scores-from-key-driver-analysis/ -
Learn More about Text Analysis in Displayr
Text Analysis in Displayr - General Resources These are the best places to start to learn about text analysis in Displayr. Webinar: The complete “how-to” guide for analyzing market research text data Ebook: Using Machine Learning to Automate Text Coding Fully-integrated...
https://www.displayr.com/learn-more-about-text-analysis/ -
How to Check Your Customer Feedback Analysis for Statistical Significance
Analyzing customer feedback survey data requires the use of statistical significance testing. Here are three instances where Displayr automatically tests for statistical significance. Built-in significance testing with Displayr Cross-tabulations Every time you create a cross-tab with Displayr, statistical significance is calculated behind the...
https://www.displayr.com/how-to-check-your-customer-feedback-analysis-for-statistical-significance/ -
How to Identify the Key Drivers of Your Net Promoter Score
What is driver analysis? A customer feedback survey should aim to answer two questions when it comes to the Net Promoter Score (NPS): How likely are your customers to recommend your product or service? What are the key factors influencing your...
https://www.displayr.com/nps-driver-analysis-with-displayr/ -
Identifying Drivers of Customer Satisfaction
It's one thing to know how satisfied your customers are, it's quite another to understand why. Customer satisfaction driver analysis aims to uncover the factors that influence -- or drive -- satisfaction. A customer feedback survey should ask respondents for their...
https://www.displayr.com/identify-drivers-customer-satisfaction/ -
Learn More about Displayr’s Visualizations
Column Charts How to Make a Column Chart in Displayr What is a Column Chart? Customizing Colors Within a Series on a Bar, Column, or Pyramid Visualization How To Add a Line to a Column Chart Using Sparklines to Show Trends in Bar and Column...
https://www.displayr.com/learn-more-about-displayrs-visualizations/ -
You Can Now Run Shapley Regression in Displayr
Shapley Regression, also known as Shapley Value Regression, is the leading method for driver analysis. It calculates the importance of different predictors in explaining an outcome variable and is prized for its ability to address multicollinearity. You can now use...
https://www.displayr.com/you-can-now-run-shapley-regression-in-displayr/ -
Creating Quad Maps in Displayr
In this post I describe how to quickly create a quad map in Displayr. The example uses a Shapley Regression to work out the relative importance, but the basic process described in this post can be used with any type...
https://www.displayr.com/creating-quad-maps-in-displayr/ -
Learn Displayr for Free with Interactive Tutorials!
All of the links on this page are interactive Tutorial Documents. All you have to do is click a link, and the whole document, including the data and all the instructions will be copied into your Displayr account to keep...
https://www.displayr.com/learn-displayr-for-free-with-interactive-tutorials/ -
4 Ways to Improve Customer Feedback Metrics
Focus on key drivers Driver analysis is the process of identifying the key factors -- or drivers -- influencing an outcome. In the context of customer feedback surveys, driver analysis is used to determine the product attributes that most influence satisfaction rates....
https://www.displayr.com/4-ways-to-improve-customer-feedback-metrics/ -
What to do with Customer Feedback Survey Insights
Consider the customer feedback survey pipeline: designing a survey, issuing the survey, analyzing the results for insights, and taking action based on those insights. We're going to focus on that very last step. Taking action based on customer feedback can...
https://www.displayr.com/what-to-do-with-customer-feedback-survey-insights/ -
Customer Satisfaction: General, Product, & Attribute Questions
General satisfaction A customer's general satisfaction is their satisfaction with your brand or company as a whole. This is also known as their relational satisfaction, as it refers to a customer's overall relationship with your brand. This is the measure that...
https://www.displayr.com/csat-general-product-attribute/