Hard work is still primarily driven by people power not machines.
While it might seem like we live in a digital era, the market research industry remains firmly welded to its roots in traditional consulting.
Relying on human capital and the likelihood of errors associated with it, are two highly variable costs that pose genuine risks of a blow-out. For companies that pride themselves and would even stake their reputation on quick, accurate and indispensable work, the concept of letting go of errors is a non-starter. Therefore, valuable resources must be spent going back over work and ensuring that data processing, analysis and reporting all are faultless.
The bottom line is that the time spent catching, tracing, and fixing those errors cost market research companies millions of dollars each year.