DIY Segmentation

Whether you’re creating your own segmentation for the first time, or you want to hone the approach you already use, this webinar is for you!

In this webinar we will show you how to create a great segmentation, solving all the ugly problems that trip most researchers up:

  • Text data
  • Conjoint and MaxDiff data
  • Categorical data
  • Missing data
  • Working out how many segments
  • Choosing between competing segmentations
  • Creating “golden” questions to allocate new people into segments

 

After this 20 minute webinar, you will know how to create great segmentations on your own.

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