Qual-at-Scale: How It’s Reshaping AI & Market Research
You can divide research into one of two buckets. Either quantitative (measured with numbers) or qualitative (not measured with numbers). Usually, quantitative research involves surveys and questionnaires, while qualitative is conducted using in-depth interviews, focus groups, or open-ended questions. Each has its own unique advantages and disadvantages. Quantitative research produces structured data – making it […]
