Crosstab Software - Choosing the Best Software for Your Needs
Crosstab software is used to analyze market research data to quickly spot insights in the data. The creation of crosstabs is the most fundamental aspect of market research reporting, so choosing the best crosstab tool can save time, money and angst.
The main brands of crosstab software are SPSS Statistics, Q Research Software, mTabs, Market Sight, Survey Reporter and Quantum. Some of these tools require specialist programmers and others are easy enough for anyone to use.
How do you choose between them without getting overwhelmed by the details? We have done some of the hard work for you and put together a comparison table of the main brands of crosstab software.
Create Crosstabs with Q
Crosstab Software Comparison Table
The table below compares some of the analysis tools that are commonly used to create crosstabs. For most tools, the real difference lies in how easy it is to create the crosstabs without needing specialist intervention.
|Q||MARKETSIGHT||SURVEY REPORTER||WINCROSS||SPSS STATISTICS||MTABS||QUANTUM|
|Can generate large reports quickly (e.g., crosstabs)||✓||✓||✓||✓||✓||✓||✓|
|Most grunt work is automated (e.g., formatting data, coding, stat testing)||✓||✓||✓||✗||✗||✗||✗|
|Designed for Market Researchers||✓||✓||✓||✓||✓||✗||✗|
|Advanced users can do advanced analyses by writing code||✓||✓||✓||✗||✓||✗||✗|
|Anyone can update and automate reporting without needing to outsource||✓||✗||✗||✗||✗||✗||✗|
|Anyone can conduct advanced analyses themselves without outsourcing||✓||✗||✗||✗||✗||✗||✗|
|24 hour free support with an expert (business days)||✓||✗||✗||✗||✗||✗||✗|
|Anyone can set up the data for the analysis||✓||✓||✓||✓||✓||✗||✗|
Q Research Software (Q) is the most complete tool for creating crosstabs and for any type of market research analysis. It automates hours of grunt work and makes it easy for researchers to quickly discover the story in their data.
Questions people frequently ask when buying crosstab software
How do I know if differences are statistically significant?
Most crosstab software, like Q Research Software, Survey Reporter, and MarketSight automatically calculate statistical significance. Some tools like Q Research Software also allow for the option of different types of significance testing to be shown (e.g., the more traditional lettering to compare columns or tests showing the significance of each cell).
How do I churn out large numbers of crosstabs quicky?
Programs like Q Research Software will automatically create crosstabs for all types of data within a single interface. Other programs like SPSS will require the data to be standardized to categorical and then have syntax written to perform such a procedure.
How do I find the most interesting tables?
When a large number of crosstabs are created, a practical challenge is how to quickly evaluate them. Q Research Software is the only product with tools to either automatically find and delete those with no statistically significant results or to sort and group tables according to levels of statistical significance.
Can I easily create a banner?
Simple banners are pretty much all packages designed specifically for market research data. Wincross, Quantum, and Q Research Software also have the ability to create complicated banners using simple logic and these can be added to existing banners.
How do I chart or visualize crosstabs?
Most tools will have inbuilt basic charting. Q Research Software is the only tool that allows for editable charts to be exported to Microsoft Office and has advanced visualizations for crosstabs such as pictographs, heatmap and ranking plots.