Discover the Top Six Techniques of Pricing Research

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With all of the analysis tools and frameworks used in survey-based pricing research, how do you know which is best for your study?

This webinar presents the six key tools used in survey-based pricing research. The techniques covered are: price salience, price knowledge, stated willingness-to-pay, the Price Sensitivity Meter, random assignment, and choice-based conjoint.

Join us to discover:

  • The key data needed for pricing analysis and the key analysis frameworks.
  • Best practices in Displayr and Q designed to cut your pricing research analysis time in half.
  • Detailed instructions to implement at least the first five pricing research tools.

 

Fun fact! Displayr started life as a consultancy called Pricing Decisions, performing consulting work for companies including Wrigley, Unilever, Qantas, American Express, Campbell’s, and GSK. The webinar will be presented by Tim Bock, the founder of Displayr, and in an earlier life, a pricing consultant.