How to Create Experimental Designs for Conjoint

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In this webinar we will show you how to create your own conjoint experimental designs.You'll learn how to quickly and easily:


  • Create designs that work with smaller sample sizes (dual response, efficient designs)
  • Maximize the realism of your conjoint studies, so that they predict more accurately (prohibitions, priors, alternative-specific designs, 'none' and 'current' alternatives)
  • Deal with large numbers of attributes (partial profile designs)
  • Conduct fieldwork for conjoint studies