Over the next four years, market research will change more than most people expect — not because the fundamentals of good research are disappearing, but because long-standing constraints on how research work gets done are starting to fall away.
In this session, Tim Bock will walk through 10 predictions about how market research is likely to change over the next four years, based on what becomes possible when AI is embedded directly into analytical work rather than used as a side tool.
These predictions aren’t technology hype or distant forecasts.
They are logical consequences of changes already underway — what follows when analysis becomes cheap, iteration becomes constant, and follow-up questions no longer require rebuilding work from scratch.
The session begins with one concrete example: the declining importance of data visualisation, graphic design, and presentation skills — and why this shift is happening.
Join us for a clear-eyed look at what’s coming, and what research professionals should be paying attention to now.
Meet the host
Tim Bock, Founder of Displayr
Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/ techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization.
