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A demand curve is one of the fundamental tools of pricing research. It shows how much people are expected to buy at different price points. There are…

Driver analysis is used to highlight the key drivers of performance. Traditionally, it uses quantitative data, where the outcome variable is often satisfaction, likelihood to…

5 Machine Learning Breakthroughs to Accurately Categorize Text!   For the last 20 years, the survey research industry has waited with bated breath for text…

Manually coding text data into categories is one of the great pains of survey research. By contrast, many automatic text coding tools ease the pain…

Often we want to customize the look of tables. Perhaps you need to show the counts below the bars of a visualization. Perhaps you need…

In this post, I provide a walk through of how to use Displayr’s text analysis for multiple response verbatims. I focus on what we refer…

It can often be difficult and time-consuming to organize raw text data into meaningful insights. Manually coding even a single text question can take several…

Text data often refers to entities, such as people, organizations, or places. These entities can be automatically extracted from text data, and then used in…

Categorizing text data can be a time-consuming and expensive activity.  In cases where time is short and budgets low, using automatic categorization of text data…

By adding a line to a column chart, you can add context to make your visualization more compelling and better display the relationship between two…

If you can export an SPSS file from your survey platform to use in your analysis, then Displayr will usually be able to do all…

This post shows how to use Displayr to replicate the standard SPSS functions of Transform > Recode into Same Variables and Transform > Recode into…

Ready to save an enormous of time when sifting through thousands of crosstabs? This post describes which buttons to push in Displayr in order to…

Videos can be embedded into Displayr documents with a few lines of code. This is particular useful for showing videos of advertisements and vox pops.…

Sometimes a variable in a data set will be missing a category (e.g., maybe nobody said “not aware” for Coke). If using a rich data…

In this post I am going to walk through the steps of fitting a structural equation model (SEM) in Q. The post assumes that you…

Conjoint analysis, and choice modeling in general, is super-powerful. It allows us to make predictions about the future. However, if the models are poor, the…