How Good is Your NPS? Using Industry Benchmarks
See these posts on “How to Calculate Your NPS” if you want to work out what your NPS is and “How to Analyze NPS” if…
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Identifying Drivers of Customer Satisfaction (+Free Template!)
Customer surveys are an important way of collecting feedback about your product. They generally involve a question about overall satisfaction, coupled with questions about specific...
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User Onboarding: Time Based or Action Based?
When designing your user onboarding, one of the crucial decisions to make is when your users will see your onboarding messages. Sending time-based messages or...
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Planning Ahead: What Data Do You Need for Predictive Lead Scoring?
A key benefit of predictive lead scoring over traditional lead scoring is that it provides objectivity in your data. It uses machine learning to come...
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Selecting Data for Predictive Lead Scoring – a Case Study
This is the first of a series of posts where I step through a worked example of predictive lead scoring. The process will involve preparing...
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How to Analyze Your Net Promoter Score (NPS)
This article explores some of the ways you can analyze your Net Promoter Score and some data visualization ideas for showing your NPS.
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How to Calculate Net Promoter Score (NPS)
Calculating your Net Promoter Score is pretty simple. This article explains how to calculate it and gives you an overview of all the other aspects...
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Customer Satisfaction: General, Product, Attribute
Measuring customer satisfaction is only useful if you can action that data to improve your customers' experience. Rather than just measuring one type of customer...
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What Else to Ask in a Customer Satisfaction Survey
You’ve got your Customer Satisfaction survey all good to go, and you’re raring to ask how satisfied your customers are with their experience of your...
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Using Customer Satisfaction to Improve Your Business
Most businesses collect data on customer satisfaction. However, not all businesses use that data to its fullest potential. It's crucial to use customer feedback to...
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Retain More Users With Personalized Onboarding
Good user onboarding is crucial to long-term user retention. Users who quickly see the value in your product are likely to stick with you, so...
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The Aha! Moments – Working out the Key Actions for your Users
A good onboarding journey guides the user through the most important moments in your software. At the foundation are those moments where the workflow and...
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The Best Template for Measuring User Onboarding Emails
So, you’ve created the perfect user onboarding email sequence. Congratulations! Now what? Now, it’s time to see how well it’s doing! There are many, many…
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Performing Conjoint Analysis Calculations with HB Draws (Iterations)
Modern conjoint analysis methods estimate both the utilities of people, and also how much certainty we have about these estimates. Consequently, analyses of the resulting…
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12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis
Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products' designs and portfolios....
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5 User Onboarding Mistakes to Avoid
Are you making any of these key mistakes in your user onboarding? Check out how you can better help your users get to grips with...
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Alternatives to Email Onboarding
Email onboarding is the bread and butter of any SaaS business's onboarding process. But there's no need to stop at emails! There's a whole world...
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Dos and Don’ts for Customer Satisfaction Surveys
Customer satisfaction surveys are a great way to gain valuable insight about what your customers think about you. This list of ten dos and don'ts...
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