Displayr offers all the NPD tools for insights: TURF, MaxDiff, driver analysis, penalty analysis, factor analysis/PCA, cluster analysis, latent class analysis, conjoint, and more.
All the key tools you need to extract meaningful insights: TURF, MaxDiff, driver analysis, penalty analysis, factor analysis/PCA, cluster analysis, latent class analysis, and conjoint, and more.
Needing to report on multiple concept tests? Create the report in Displayr and use filters to automatically update it with new data – removing the need to start over.
Use the most advanced techniques by pointing and clicking while sensible defaults and prompts do most of the thinking for you.
Displayr is not just a new product development app, it does everything including visualization, trend analysis, crosstabs, advanced analysis, dashboards, PowerPoint reporting, data apps, and more. Once you have your product data, you can easily integrate it into your report and even update everything automatically with new data.
Research Analyst, dunnhumby
SQL, databases, Excel, CSV, text, SPSS, survey platforms, APIs, integrations, & more.
Summary tables, crosstabs, pivot tables, regression, text analysis, segmentation, machine learning, & more.
Data visualization, interactive data apps, dashboards, presentations, PowerPoint, Excel, PDF, web pages, & more.
AI automatically identifies and categorizes themes within your text data, providing deeper insights.
Understand and analyze complex emotions like frustration and sadness, helping you understand customer motives.
Extract key entities like names, places, and organizations to enrich your analysis.
Fine-tune and adjust categories to match your specific needs and preferences.
Create stunning word clouds, charts, and dashboards that help tell the story behind your text.
Analyze text data in any language, with true native language support to a global audience.
Analyze large volumes of text to gauge positive, negative, or neutral sentiments.
Extract insights with unrivalled accuracy, utilizing NLP to reduce manual effort and free up time.
Displayr helps Vennli complete projects 5x faster
Although similar, Research and Development (R&D) and New Product Development (NPD) refer to two different processes:
New product development is essential for:
In terms of market research, NPD analysis means analyzing all relevant data in several different ways to find the insights that will inform the new product strategy. These include:
TURF analysis helps identify the best combination of products to maximize reach. By analyzing consumer preferences, you can find ideas that appeal to the largest audience with minimal overlap. To use TURF analysis for NPD, simply enter your data, test different product combinations, and use tools like reach, frequency, and duplication matrices to optimize your portfolio.
Advanced NPD tools enhance the product development process by:
It is widely accepted that the new product development life cycle can be divided into the following six stages:
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