Displayr for TURF

Easily optimize product portfolios using TURF

Displayr is the easiest and most efficient TURF tool in the world. It has all the tools needed to do a best-practice TURF in the blink of an eye. And it's so easy to use that even beginners can do TURF analysis themselves.

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Displayr TURF in action

See how Displayr will cut your TURF analysis time in half

Easy to understand, client ready outputs

Displayr's TURF basic output is easy to read and directly shows the key conclusions, in a format that you will be happy to share with your stakeholders, as it looks nice and is easy to understand.

All the advanced options

In addition to doing the standard TURF; you can do all the little tweaks that are required, such as specifying the maximum and minimum portfolio size, number of top portfolios to show, with particular alternatives that must be included in the portfolio, as well as combinations that cannot appear together.

Waterfall visualization

Displayr automatically produces the waterfall visualization, allowing you to understand and communicate the point at which adding new products to the portfolio ceases to make sense.

Upset plot for deep dives

The upset plot is a more technical plot, which allows you to drill in and get an understanding of the relative duplication of different combinations of products.

Fast to use

Even if your data is not in the typical binary format required for TURF, you can get it in the right format with a single button click.

Automated updating

Analysis will automatically update when you revise the data, whether filtering, data cleaning, or adding in a new wave of data.

Complete (not just TURF)

Displayr is a general purpose app that does everything from crosstabs to text coding to advanced analysis to dashboards, driver analysis, and segmentation. Once you have created TURF, you can easily integrate them into your dashboard or even export them to PowerPoint.

Flexible

One tool where you can easily do everything: any analysis goal, any reporting goal, collaboratively, for all skill levels.

Live

All your analysis and reports automatically update when your data changes. The key to saving you so much time.

Complete

One app to replace all your analysis and reporting tools.

Using Displayr for concept testing has saved hours of work… and has meant a quick turn around.

MICHAEL HILL, THE PARADIGM SHIFT

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You’re in good company

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Your next steps

Step 1

Demo

Step 2

Purchase

Step 3

Implement

  • Customized to your needs
  • Annual subscription, see pricing
  • Review & optimize your data file
  • See how to cut your analysis and reporting time in half
  • Customer support
  • Custom 3 hour new user training
  • Confirm that Displayr does everything you want it to
  • Quantity discounts
  • Regular check-ins
Step1

Demo

  • Customized to your needs
  • See how to cut your analysis and reporting time in half
  • Confirm that Displayr does everything you want it to
Step2

Purchase

  • Annual subscription,   see pricing
  • Customer support
  • Quantity discounts
Step3

Implement

  • Review & optimize your data file
  • Custom 3 hour new user training
  • Regular check-ins

Want to learn more about Displayr for TURF?

Using TURF (Total Unduplicated Reach and Frequency) to Optimize Product Portfolios
Ebook

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Making TURF for New Product Development Awesome in Less than 20 Mins
Webinar

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Bubble Gum Reach Calculator
Dashboard

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How to Make a Venn Diagram in Displayr
Blog

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Pssst... have you seen this?
Easily analyze and present your data in a whole new flexible and live way.

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