The world has changed, it's time your tools do too.
If you’re feeling the pressure to deliver insights at record-breaking speeds for less but your team is already working at capacity, it may be time to address the elephant in the room. The business world has changed and today’s voracious appetite for insights demands a tool fit for the purpose. Sticking to your conventional and dated tools may mean risking missed opportunities, slower turnaround times and a dwindling customer base.
If you need your business to not just remain competitive, but thrive in this new landscape, it’s time to upgrade your toolbox to one built for the modern market research industry. Displayr’s the all-in-one analysis and reporting solution that will help you prevent time and cost blowouts, simplify your workflow, and deliver better insights. Fuel your business growth and gain a competitive edge with Displayr, the only tool designed for today's market researcher.
How Displayr makes Weighting faster and easier
Weights using interlocked targets (cell weighting)
Displayr supports cell weighting. For example, if you know that 1.2% of your population are males aged 18 to 34 living in Texas, you can weight your data so that all your analyses reflect this.
Weight using non-interlocked targets (rim weighting)
Construct weights even when you do not know the interlocked targets. For example, if you don't know how many males aged 18 to 34 live in Texas, but you do know how many males are in the population, how many people aged 18 to 34, and how many Texans, you can still create a weight.
Weight to numeric data, such as market share (calibration)
Traditional weighting software only deals with categorical data. Displayr also supports the modern technique of calibration, that allows you to weight to a mix of categorical and numeric data (e.g., market share, average purchase consumption).
Windsorize weights (capping)
Sometimes weights generated using standard algorithms can generate weights that are too extreme (e.g., one weight of 10, another of 0.1). You can specify maximum and minimum values for weights.
Incorporate design weights
Sometimes studies have existing weights designed to rectify known non-representativeness (e.g., caused by stratification or differential response rates). Such design weights can be incorporated when creating new weights designed to address the overall representativeness.
Use multiple weights for different analyses
Specify the weight for either all analyses, or subsets of analyses (e.g., create one weight for your occasion data, and another for your household data).
Grossing
Easily create expansion weights to make the weighted sample add up to the population.
Significance tests and multivariate analyses
The statistical tests on tables and generalized linear models (e.g., regression, driver analysis, logistic regression) address the weights via Taylor Series Linearization (i.e., they do not confuse the weighted sample size with the actual sample size).
Automated updating
Weights will automatically update when you revise the data, whether filtering, data cleaning, or adding in a new wave of data.
Complete (not just weighting)
Displayr is a general purpose app that does everything from crosstabs to text coding to advanced analysis to dashboards, driver analysis, and segmentation.
Once you have weights, you can easily use them in all your subsequent analyses and reporting. There's no need to use one package for creating weights and another package for analyzing them.
Flexible
One tool where you can easily do everything: any analysis goal, any reporting goal, collaboratively, for all skill levels.
Live
All your analysis and reports automatically update when your data changes. The key to saving you so much time.
Complete
One app to replace all your analysis and reporting tools.
“It’s analysis, business intelligence, and data science made in one package, for research. When I started exploring Displayr, I fell in love. I felt like I couldn’t go back.”
Wang Wang
Senior Research Analyst, dunnhumby
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Step1
Demo
- Customized to your needs
- See how to cut your analysis and reporting time in half
- Confirm that Displayr does everything you want it to
Step3
Implement
- Review & optimize your data file
- Custom 3 hour new user training
- Regular check-ins
