Displayr contains all the tools market researchers and insights professionals need to check and clean survey data before you start analyzing it. You can manually clean your study, working from variable to variable, or automate the entire process – whatever works best for you.
Data cleaning in Displayr can now be assigned to our Data Prep Agent – your new team member that absolutely loves doing the gritty work.
Point the agent at a raw survey file and it checks, cleans and structures it in seconds – flagging missing labels, flatlining, outliers and categories too small to report on. Every step it takes is recorded, so you can see what changed and why, and re-run the same steps when the next wave arrives.
Displayr has special-purpose visualizations for finding patterns in missing data and a great Sankey plot visualization for checking questionnaire routings.
Displayr can automatically hunt through your data finding all the standard problems: missing labels, missing data problems, flatlining, outliers, and categories that are so small that the categories need to be merged.
There’s no need to write code or go into a complex dialog box to merge categories. Just drag and drop. Or use advanced automation techniques to merge large quantities of data at the same time automatically.
Do all the standard recoding with the click of a button (e.g., NPS, top 2 boxes, etc.)
Have a new wave of data? When you import it in, all your data checking and cleaning will be automatically applied for you, without you having to do anything. Even your final report will be updated automatically, making it easy to go back and fix things.
Does your company have a standard way that it always does its cleaning and checking? You can entirely automate this process for new studies.
No matter what analysis you have done, you can always work out exactly how it was created and what data cleaning was done, tracing your way back to the raw data.
Founder, MAC Research
SQL, databases, Excel, CSV, text, SPSS, survey platforms, APIs, integrations, & more.
Summary tables, crosstabs, pivot tables, regression, text analysis, segmentation, machine learning, & more.
Data visualization, interactive data apps, dashboards, presentations, PowerPoint, Excel, PDF, web pages, & more.
Displayr’s Research Agents integrate AI across your full workflow, from data cleaning to analysis to reporting.
Displayr helps Lewers cut reporting and analysis time by 2/3rds
| Step | What it involves | In Displayr |
|---|---|---|
| 1. Check for missing or invalid responses | Find blank, partial and illogical answers before they reach your tables | The Data Prep Agent flags missing and inconsistent data on import, and automatic checking finds missing labels |
| 2. Identify outliers | Spot flatlining, low-effort responses and out-of-range values | Automatic checking hunts through every variable for flatlining, low-effort text and outliers |
| 3. Clean open-ended text | Categorize verbatims so free text can be analyzed alongside everything else | AI text categorization turns free-text answers into structured variables you can review and edit |
| 4. Standardize variables | Merge small categories, recode, relabel, and fix scales that run the wrong way | Renames variables in plain English, reverses inverted scales and merges categories by drag-and-drop — re-run on every new wave |
A data cleaning tool helps identify and fix errors, inconsistencies, and missing values in datasets, ensuring survey data is accurate and reducing time spent on tidying data.
Survey data cleaning is essential in market research because even small errors or inconsistencies can lead to misleading insights. Clean data ensures your conclusions are valid, and your reports reflect accurate, actionable results.
Displayr’s data cleaning capabilities are for anyone that works with survey data professionally. This typically includes market research agencies, in-house insights teams and data processing teams. It suits both researchers who want to clean variable by variable and teams who want the whole process automated on every wave.
Data cleaning comes included in any Professional or Enterprise licence. See here for our latest pricing information.
Meet with us to find the gaps and see where AI can give you an edge.
