Live Webinar

AI’s impact on market research: A practical case study

    Select a webinar time and register

    25 July 2024, 4 pm
    EST, New York

    25 July 2024, 10 am
    GMT, London

    26 July 2024, 10 am
    AEDT, Sydney

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Do you think AI is at the peak of the hype cycle? If so, you're already running late.

While in some industries, AI is seen as being at the peak of the hype cycle, in market research the changes it has wrought and will continue to make are both fast and dramatic.

Join us for an insightful journey through a standard market research study, where we’ll highlight how AI is streamlining the process and accelerating time to value.

In this webinar we'll look at both the easy wins and the areas to be cautious.

We'll cover

  1. Project management
  2. Study design
  3. Data cleaning
  4. Text categorization/coding
  5. Analysis
  6. Storytelling

Along the way we'll explore

  • The things that AI can do, from understanding natural language inputs through to writing code
  • Our roadmap for the future

Meet the host

Tim Bock, Founder of Displayr

Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/ techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization.

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