Whitepaper

5 Ways To Use AI In Market Research Today

AI is transforming market research, making it faster, smarter, and more efficient. From automating text analysis to generating images and writing code, AI-powered tools are streamlining workflows and helping uncover insights that previously were missed. But where should you start? This guide explores the most impactful AI use cases in market research today—helping you save time, reduce costs, and enhance the quality of your analysis and reporting. Download now to see how you can bring AI into your workflow with ease.

 

What you'll get from this whitepaper

This whitepaper explores some of the most effective ways you can implement AI today, such as;

  • Automating open-ended text analysis
  • Interpreting data analyses
  • Enhancing insights with AI-generated images
  • Writing code
  • Tidying variable names & descriptions

More about this whitepaper

This guide highlights how AI is revolutionizing market research by improving efficiency and productivity. With advancements in automated text analysis, researchers can quickly analyze open-ended survey responses, detect themes, perform sentiment analysis, and generate summaries—all in seconds.

The bottom line is that the time spent catching, tracing, and fixing those errors costs market research companies millions of dollars each year.

While AI excels in tasks like pattern recognition and data transformation, human expertise remains crucial for nuanced reasoning and creativity. The guide presents five practical AI applications to enhance reporting and accuracy in research, encouraging market researchers to integrate AI into their workflows strategically. As productivity gains are projected to significantly increase, having an AI strategy is essential for staying competitive in the field.

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