Live Webinar
From Chat to Agents: The New Phase of AI in Market Research
For the past two years, “AI in market research” has mostly meant chat. That’s changing fast.
A new generation of agentic tools can do more than answer questions: they can use software, write code, automate workflows, and carry out complex tasks with minimal supervision. At the same time, coding assistants are making bespoke automation and tool-building much faster and cheaper.
For market researchers, that changes how studies get designed, analyzed, reported, and delivered. In this 30-minute session, Tim Bock walks through what’s actually shifted in the last six months, where agentic AI is already useful in research workflows, and where it’s still a long way off.
In this webinar
The takeaways are:
- The most important recent changes in AI
- Why agents are different from chatbots
- What these tools make possible in research workflows
- Where the real practical value is today
- What market researchers should be preparing for next
Meet the host
Tim Bock, Founder of Displayr
Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/ techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization.
