Why Crosstabulation Equals Better Survey Analysis

For businesses looking to make the most out of their survey analysis, crosstabulation is a crucial time and money saving tool for both market growth, and growth within the workplace. When crosstabulation is not used to analyze survey data, it’s easy to either get bogged down in rabbit holes of individual responses or only look […]
Crosstab Analysis 101: Make It Work For Your Data

Any market researcher knows how important crosstab analysis is. It’s a quick way to compare the results of one or more variables against another, serving as a fast track to valuable insights. However, effective crosstab analysis is not as simple as putting two variables into a table. That’s why we’ve put together this guide to […]
