Discover the 5 Best AI Tools for Qualitative Data Analysis
Selecting the right AI solution for qualitative data analysis is a high-stakes decision for any research, marketing, or analytics team. Textual data — from open-ended survey feedback to social comments — tells a story that numbers alone cannot reveal. Yet, making sense of this vast, messy information quickly and accurately can be overwhelming. The latest […]
Market Research Automation: Trends, Tools, and What’s Next in 2026
Market Research Automation: 2025 State of Play Automation is reshaping market research in 2025. In a recent Displayr study, 85% of researchers said automated tools have already improved their workflow, namely by helping them save time and enabling faster insights. But how exactly are the top researchers leveraging automation? Who are the major players? What’s […]
Qual-at-Scale: How It’s Reshaping AI & Market Research
You can divide research into one of two buckets. Either quantitative (measured with numbers) or qualitative (not measured with numbers). Usually, quantitative research involves surveys and questionnaires, while qualitative is conducted using in-depth interviews, focus groups, or open-ended questions. Each has its own unique advantages and disadvantages. Quantitative research produces structured data – making it […]
AI Survey Analysis: Automate Survey Data Insights
TL;DR: AI survey analysis automates the most time-consuming parts of the research workflow: coding open-ended responses, cleaning datasets, running significance tests, and interpreting results. Displayr’s AI tools handle these tasks in a single platform — reducing open-ended coding from days to minutes, flagging data quality issues automatically, and generating written summaries of findings. Teams retain […]
How To Analyze A Survey | Your 2026 Guide
The way market researchers analyze surveys is changing. There’s more data, less time, and a host of new tools to choose from. Despite all of the changes, the goal of survey analysis remains the same – transform raw data into valuable insights with speed and accuracy. This is your ultimate guide to survey analysis in […]
Thematic Analysis in Qualitative Research | Manual vs AI (ChatGPT)
Thematic analysis is one of the most widely used methods for interpreting qualitative data, encompassing interviews, field notes, survey responses, and social media posts. Traditionally, it has been a manual process, but now researchers are asking: Can AI tools like ChatGPT help speed up and improve the process? Manual coding is easy to learn and […]
