Live Webinar

AI in Market Research: What Matters Now?

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It’s been a wild six months in AI.

While 95% of AI projects fail, market research is different — real, practical wins are becoming easier and faster. But are you focusing on the right strategies… or chasing hype?

In this candid webinar, Displayr CEO Tim Bock will cut through the noise: what agents can really do now, why analytics still needs a verify-and-correct workflow, and the winning vs losing strategies for using AI in market research.

In this webinar you will learn

  • Conversational analysis is coming fast — what to do now
  • Why AI can orchestrate analysis, but not replace it
  • The verify + correct workflow every MR team needs
  • Winning strategies: translation (text→code, text→categories), automating routine decisions
  • Losing strategies: asking AI to do what humans can’t (e.g., advanced analyses)
  • Live demos: AI for cleaning, coding, analysis, and reporting

Meet the host

Tim Bock, Founder of Displayr

Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/ techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization.