Put PowerPoint into Cruise Control: How to Automatically Update Your Reports
The ability to automatically update PowerPoint slides with new data can save time, money, error, and your sanity. Some analysis software packages allow your reporting to go into cruise control with clever automation, so you can just focus on the dashboard and wheel.
In this article, my aim is two-fold:
- Explore the areas of PowerPoint that can be automatically updated.
- Show how different analysis software packages leverage this.
Automatically updating PowerPoint slides (the deck) isn’t just in the realm of tracking studies. It is equally applicable to ad-hoc work. You can essentially write a report from a mid-field data export, and then automatically update your report with the final data. This can speed up your reporting turnaround enormously.
Considerations for evaluating software in the context of PowerPoint updating
As we evaluate PowerPoint’s ability to update, and how analysis software packages can automate this, it’s important to bear a few things in mind:
- Automatic updating doesn’t mean 100% automation. If you can update 75% of your tables and charts at the push of a button, then that is a gain in both efficiency and accuracy.
- External software is limited by the extent to which PowerPoint will listen. Microsoft isn’t going to redesign PowerPoint to suit an analysis program (including a large player like SPSS). External packages can only “talk to” PowerPoint and “ask it” to do certain things. If you expect everything to be updated, then see the first consideration above.
- Is automatic updating a one-step or multi-step process? If your software needs to export the data into an intermediary file, like Excel, then it’s a multi-step process. Ideally, you want it to go directly into PowerPoint (one-step). Why? A one-step process is faster and more robust. Things have more chance to muck-up if you’re updating via a third program.
- Can you specify or preserve the design of the table or chart in the update process? If updating the data means that your carefully crafted design is reset, then that’s a real bummer. It may make the updating process redundant in terms of efficiency gain. Below, we discuss how table-updating is prone to bulldozing your beautiful design, whereas chart updating is not.
- Can you alter the information that you’ve updated afterwards in PowerPoint? Because if your output comes into PowerPoint as a static image, you can’t tweak it in PowerPoint. You’ll need to go back to your original program to make modifications. If the data comes in as free text or spreadsheet data, you have more flexibility. You can make modifications without recourse to the external program.
The elements of PowerPoint that can be updated
From a technical perspective, a PowerPoint slide is not just a uniform whole, but rather a composition of different elements. External software needs to generate an element first in PowerPoint, before it can update it later. Why? When external software generates an element (text field, chart, table) it installs a hidden ID tag. The software then uses these ID tags as a reference when it’s time to update.
Each of these elements vary in their ability to be automatically updated. Here we look at the three elements of PowerPoint that allow automatic updating.
The hidden spreadsheet behind charts
When you click on a chart within PowerPoint, you have the option to Edit Data. There is a hidden spreadsheet that sits behind the chart. PowerPoint gathers the data from this unseen spreadsheet and uses it to generate the chart on the slide.
Ensure your that analysis software inserts data into this hidden spreadsheet. If a program can’t do this, the only option to get a chart into PowerPoint is via an inflexible, static image.
Chart template files – the .crtx files
When you right-click on a chart in PowerPoint, you see the option to Save as template. This saves the design of your chart (font, colors, inclusion/exclusion of chart elements) that you can recall later on. You can use this design and apply it to other charts within PowerPoint, using the Change Chart Type button in the design ribbon.
PowerPoint saves the template as an external file. On your PC, these appear as Chart Template, or .crtx, files. Certain (clever) programs can reference this file when they instruct PowerPoint to build a chart.
There is an art to creating good templates. Check out Q’s wiki for some general tips that apply regardless of whether you are using Q or not.
The Slide Master and the components it offers
The slide master in PowerPoint (found under the View menu in the ribbons tab), has a number of design features and elements that you can set. This includes specially identified text areas (fields) such as the Title and Footer that external software can reference as it speaks to PowerPoint. You also can set up color palette and font defaults, which PowerPoint will reference when it generates new slides with exported tables or charts.
PowerPoint charts are easier to automatically update than tables
Tables and charts within PowerPoint operate very differently, and this influences their respective ability to be automatically updated.
Unlike charts, tables do not have a hidden spreadsheet underneath the table. The information in a table is essentially text (even if they represent numbers). With tables, what you see is what you get. Therefore when setting up a table to export from external analysis software will need to have the table’s data (including the numbers and column labels) set up exactly as you want it before it comes into PowerPoint.
On the other hand, with charts you can hide certain elements (such as rows and columns). You can also change how the visual chart references the hidden data at will.
This lack of a hidden data spreadsheet with tables, has implications on the design of tables as well. Because external software will paste information into the table (as text, including the labels), any modifications that you had manually made to the format of the text/numbers previously may get overridden in the updating process. This is because, unlike with charts, PowerPoint does not have a mechanism to lay formatting over the top of a table. This is because charts have the separate design file (the .crtx file as described above), whereas tables do not. You can change a chart’s data without influencing its design at all (and vice versa). Unfortunately, the same can’t be said of tables. Consequently, you need to be mindful of how the updating procedure will impact the look of your tables.
In a nutshell, the automation potential is far greater for charts than tables in PowerPoint. With charts you have more control and flexibility.
Which analysis software programs automate PowerPoint updating?
Here we consider four packages: SPSS, R, Q, and Displayr.
R can’t really do much with respect to PowerPoint updating. You may be able to export data into an independent Excel spreadsheet, and then set up links between the external Excel and PowerPoint to update charts.
Q directly exports crosstabs as either editable tables or editable charts to PowerPoint, and these can be automatically updated. Q also has proprietary charts and visualizations which do not correspond to PowerPoint charts (such as word clouds and ranking plots). Like SPSS these export to PowerPoint as static images, but can be updated from Q. Q can directly access the slide master elements (title, footer and color palette) for updating purposes as well (e.g. automatically updating the footer information with base size, statistical information, etc.).
Displayr allows you to make your entire report online. You can construct, design and arrange all your bits and pieces (tables, charts, visualizations, advanced analysis models) directly on the Displayr page. Visually, a Displayr page corresponds to a PowerPoint slide. When you publish the Displayr report to an offline PowerPoint file, the slides contain all the bits just as you had arranged them online. Updating is done by exporting your Displayr report again. Charts and visualizations will be static images, but text and tables are editable in PowerPoint. Because you can share your Displayr report directly with your audience, products such as this may replace the need for PowerPoint altogether. Total cruise control.
About Matt Steele
Matt has over 14 years of experience in the marketing research arena, with a combination of research experience (qualitative and quantitative), marketing training, academic psychology (cognitive), creative leadership, geekiness and artistic flair. He currently works for Displayr (the home of Q and Displayr) and is based in London: supporting, selling, marketing and training for Q research software and associated software packages (eg: Displayr). He holds a Honours degree in Psychology from UNSW, a Grad Cert. in Marketing from UTS, and a Grad Dip in Directing from NIDA (all based in Sydney, Australia).