Market Research.

Market research is used to figure out how things work. This is often by systematically gathering data about people or companies using surveys.

Here, we write about the main market research techniques. These techniques include correspondence analysis, MaxDiff, and choice modeling. We also share tips and tricks for significance testing. And how to best present market research findings using PowerPoint and online dashboards (sometimes considered a better alternative to PowerPoint) are explored.

How to Edit a Displayr Document in Q
22 May 2019 | by Chris Facer
If you have a license for Displayr's desktop sister, Q, you may sometimes wish to add some things to your Displayr document from within Q....

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4 Ways to Improve Customer Feedback Metrics
30 April 2019 | by Kris Tonthat
Increasing customer satisfaction and improving Net Promoter Scores is something every business should strive to do. Here are four data-driven approaches to improve your customer...

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What to do with Customer Feedback Survey Insights
21 March 2019 | by Kris Tonthat
Customer feedback should inform the decisions you make. Here are a few ways to turn feedback insights into actions.

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Analyzing Sentiment in Customer Feedback Responses
19 March 2019 | by Kris Tonthat
Open-ended survey responses can be difficult to analyze. Algorithms and data models that work well with numeric and multiple-choice data often struggle to make sense...

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How to Check Your Customer Feedback Analysis for Statistical Significance
19 March 2019 | by Kris Tonthat
Checking for statistical significance is a crucial part of any statistical analysis. With Displayr's built-in significance testing, separating signal from noise is a breeze.

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4 Visualizations For Your Customer Satisfaction Data
19 March 2019 | by Kris Tonthat
Customer satisfaction is a valuable customer feedback metric. Here are the four visualizations to find stories in your customer satisfaction data.

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How to Identify the Key Drivers of Your Net Promoter Score
19 March 2019 | by Kris Tonthat
Doing driver analysis with your Net Promoter Score allows you to gain a deeper understanding of your customers and their responses to your survey. An...

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chess piece knocked over
How to Check a Choice-Based Conjoint Model
05 March 2019 | by Tim Bock

Conjoint analysis, and choice modeling in general, is super-powerful. It allows us to make predictions about the future. However, if the models are poor, the

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Comparing HB Root-likelihood (RLH) Between Displayr and Sawtooth
01 March 2019 | by Justin Yap
I am going to compare the performance of Hierarchical Bayes (HB) algorithms in Displayr and Sawtooth, using root-likelihood (RLH) as a metric to determine the superior...

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Creating Online Conjoint Analysis Choice Simulators Using Displayr
28 February 2019 | by Tim Bock
Displayr creates an online choice simulator with the click of a few buttons. In this post I describe how to create a simulator, customize both...

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Testing Whether an Attribute Should be Numeric or Categorical in Conjoint Analysis
27 February 2019 | by Tim Bock
Choice-based conjoint (CBC) studies usually specify a fixed number of levels for each attribute. The resulting attribute then becomes categorical. But that doesn't mean you...

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Which Survey Questions Should You Include?
26 February 2019 | by Kris Tonthat
Deciding which questions to include in your customer feedback survey is a pivotal part of your customer-relationship strategy. A lengthy survey will result in a...

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Comparing MaxDiff Results from Different Packages
22 February 2019 | by Tim Bock
Every now and then somebody writes to us and asks "Why are these MaxDiff results different from those that I get in Sawtooth?" The assumption...

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Common Mistakes of Survey Design
21 February 2019 | by Kris Tonthat
When it comes to writing survey questions, there are many landmines to avoid. A poorly written question can decrease your response rates, muddy your data,...

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Understanding Logit Scaling
20 February 2019 | by Tim Bock
Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...

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Why is Customer Feedback Important?
14 February 2019 | by Kris Tonthat
Customer feedback should be at the center of your customer-relations strategy. It is not uncommon for successful companies to devote a ton of time and...

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Numeric Attributes in Choice-Based Conjoint Analysis in Displayr
14 February 2019 | by Tim Bock
By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...

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how to measure customer feedback from surveys
How to Evaluate Customer Survey Responses
14 February 2019 | by Kris Tonthat
There are many ways to measure customer feedback. The Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score are just some of the available...

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