Market Research.

Market research is used to figure out how things work. This is often by systematically gathering data about people or companies using surveys.

Here, we write about the main market research techniques. These techniques include correspondence analysis, MaxDiff, and choice modeling. We also share tips and tricks for significance testing. And how to best present market research findings using PowerPoint and online dashboards (sometimes considered a better alternative to PowerPoint) are explored.

man looking at papers on wall
How to Create Alternative-Specific Choice Model Designs in Displayr
16 August 2018 | by Jake Hoare
In a standard choice experiment, respondents are presented with alternatives which have a common set of attributes. Alternative-specific designs relax this requirement and are designed to...

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text analytics vector
How to Analyze Free-Form Text Data from Surveys
15 August 2018 | by Tim Bock
You want to give your survey respondents the opportunity to answer open-ended questions or elaborate on their responses. But how do you analyze the free-form...

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blackboard with choice and arrows
How to Use Hierarchical Bayes for Choice Modeling In R
31 July 2018 | by Mathew McLean
You want to understand how your customers make decisions efficiently. Today, customers more so than ever undergo an incredibly complex decision making process. Normally, accurately...

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Top 2 Box Score
How to Create a Top 2 Box Score in Q
31 July 2018 | by Daren Jackson
Every market researcher needs to know how to create a Top 2 Box Score. In today's post, I'll you how you can easily do it...

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Using Covariates to Improve Your MaxDiff Model
How to use Covariates to Improve your MaxDiff Model
27 July 2018 | by Mathew McLean
Ready to improve the accuracy of your MaxDiff model? Today, I'll explain why you'll want to include covariates in your model and how to include...

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How to Compute Moving Averages in Q
25 July 2018 | by Carmen Chan
We have previously written about how to use moving averages to display trends in a chart. However, there are occasions when the smoothed values themselves...

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Approaches to Smoothing Time Series in Q
22 July 2018 | by Carmen Chan
You can use Q to smooth time series data in two ways: by adding a trend line to a Visualization chart, or by using Time...

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linear trend line
How to add Trend Lines to Visualizations in Q
21 July 2018 | by Carmen Chan
In an ideal world, visualizations should make the most important features of a data set obvious. But how to separate the systematic changes from the...

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How to Calculate Penalty Analysis in Q
19 July 2018 | by Chris Facer
Knowing how to easily use the penalty analysis tool is an important part of every market researcher's skill set. I'll show you how you can...

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data aggregation
How to Aggregate Data in Q
18 July 2018 | by Jake Hoare
You have a data set and you need to quickly organize it to perform your data analysis. Where do you start? You could create a...

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How to Read Stata DTA Files into Q
17 July 2018 | by Carmen Chan
Survey data is often provided in binary file formats which contain metadata about how the data is structured. The most common of these formats is...

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How to read an Excel file into Q
16 July 2018 | by Carmen Chan
Q has in-built support for importing data from Excel files. In fact, there are three methods that can be used to read in Excel forms,...

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Using Q
Tutorial: Creating and Working with JavaScript Variables in Q
12 July 2018 | by Matt Steele
It's easier than you think to use basic JavaScript to make new variables! We''ll show you via a worked example in Q how to combine,...

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Green Banner Excel
How to Convert Text Dates in Excel
11 July 2018 | by Mathew McLean
Having trouble converting text dates in Excel? Today, I'll show you how you can easily work with textual dates in Excel.

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How to Calculate an Average Value from Categorical Data
How to Calculate an Average Value from Categorical Data
18 June 2018 | by Tim Ali

Traditionally, the primary statistic of interest for categorical data is the percentage of the cases in the data that fall into each category. However, there…

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Statistical testing of net promoter score
Statistical Testing of the Net Promoter Score
20 March 2018 | by Justin Yap

  A previous blog post described a smart way of computing the Net Promoter Score by recoding. The idea was to recode NPS ratings from 0 to…

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Checking Convergence When Using Hierarchical Bayes for MaxDiff
16 January 2018 | by Justin Yap

Hierarchical Bayes is an approach to modelling MaxDiff data which can provide better predictive accuracy than other approaches (like latent class analysis). However, it is…

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Using Q
Using Hierarchical Bayes for MaxDiff in Q
16 January 2018 | by Justin Yap

In this blog post I describe how to run Hierarchical Bayes for MaxDiff in Q, and explain the options and outputs available. Getting started Your…

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