Market Research.

Comparing Tricked Logit and Rank-Ordered Logit with Ties for MaxDiff
17 October 2017 | by Justin Yap

This article compares two ways to analyze Max Diff data - Tricked Logit and Rank-Ordered Logit with Ties - for latent class analysis or Hierarchical Bayes

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Great looking dashboard
Create and Update PowerPoint Reports using R
31 August 2017 | by Tim Bock

An introduction to three tools that make creating and updating PowerPoint reports using R much more efficient and less painful.

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Choice Simulator
How to Create an Online Choice Simulator
22 August 2017 | by Tim Bock

A worked example is used to show how to create an online choice simulator (conjoint simulator). Calculations are done in R & it is hosted in Displayr.

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Adding Supplementary Points to a Correspondence Analysis
17 August 2017 | by Jake Hoare

Supplementary points of data can be added to a "core" correspondence analysis to aid interpretation without influencing the placement of core data.

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Moonplot to show brand mapping from a correspondence analysis
Moonplots: A Better Visualization for Brand Maps
15 August 2017 | by Tim Bock

Correspondence analysis outputs are difficult to read correctly. Moonplots are a better alternative to brand maps because they are much easier to interpret.

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Scaled world map showing longitude and latitude
Normalization and Scaling in Correspondence Analysis
08 August 2017 | by Tim Bock

This post gives recommendations for the best approach to normalization for different situations, making correspondence plots less misleading.

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correspondence analysis example
Understanding the Math of Correspondence Analysis
08 August 2017 | by Tim Bock

If you've ever wanted a deeper understanding of what's going on behind the scenes of Correspondence analysis, then this post is for you. Examples are in R.

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MaxDiff analysis example
MaxDiff: 11 Tips to Do Your Own Analysis
03 August 2017 | by Tim Bock

MaxDiff analysis is an advanced technique that can be run by any good quant researcher. Here are 11 tips to help people relatively new to the field DIY.

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experimental design
How to Check an Experimental Design (MaxDiff, Choice Modeling)
25 July 2017 | by Tim Bock

Experimental designs can be scary. Small mistakes ruin everything. I explain the process I use when doing a rough-and-ready check of an experimental design.

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Correspondence Analysis for brand switching
Correspondence Analysis of Square Tables
25 July 2017 | by Jake Hoare

In this post I discuss the special case of Correspondence Analysis with square tables. Such tables often arise in the context of brand switching.

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Put PowerPoint into Cruise Control: How to Automatically Update Your Reports
14 July 2017 | by Matt Steele

An exploration of what processes can be automated in PowerPoint, and how different analysis software packages leverage this.

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Using Displayr
Customization of Bubble Charts for Correspondence Analysis in Displayr
08 July 2017 | by Tim Bock

Advanced Customization of Bubble Charts for Correspondence Analysis in Displayr for when weak relationships are interesting.

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correspondence analysis
Using Bubble Charts to Show Significant Relationships and Residuals in Correspondence Analysis
08 July 2017 | by Tim Bock

While correspondence analysis does a great job at highlighting relationships in large tables, a practical problem is that correspondence analysis only shows

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Traditional Crosstab
Old-School Crosstabs: Obsolete Since 1990, but Still a Great Way to Waste Time and Reduce Quality
27 June 2017 | by Tim Bock

The table above is what I call an old-school crosstab. If you squint, and have seen one of these before, then you can probably read it.

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statistical significance trick
The Magic Trick that Highlights Interesting Results on Any Table
12 June 2017 | by Tim Bock

This post describes the single biggest time saving technique that I know about for highlighting significant results on a table. That is just one table that show...

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Latent class analysis cross-validation
Using Cross-Validation to Measure MaxDiff Performance
23 May 2017 | by Justin Yap

This post compares various approaches to analyzing MaxDiff data using a method known as cross-validation. Before you read this post, make sure you first read How MaxDiff…

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max-diff-preferences
How to Analyze MaxDiff Data in R
23 May 2017 | by Chris Facer

This post discusses a number of options that are available in R for analyzing data from MaxDiff experiments, using the package flipMaxDiff. For a more detailed…

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