Q works well for market researchers who need to normalize data, analyze crosstabs, or perform advanced analysis. However, its desktop-only design creates serious limitations when it comes to meeting the high-pressure demands of today’s market researchers. Displayr, by contrast, is purpose-built for turning data into insights fast. Automate workflows, generate reports in minutes, and enhance insights with AI-first, cloud-based software.
Displayr is designed to help market researchers move faster without sacrificing control or accuracy. From AI-powered text analytics and prompt-based analysis to interactive dashboarding, Displayr does the heavy lifting so your team can focus on delivering insights faster, with less effort, and no coding required.
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| Single Document Collaboration Collaborate in real time on a single online document - analyze data, build visualizations, and write reports together without back-and-forth files. |  | |
| Prompt-Based Analysis Use custom prompts to analyze data, summarize outputs etc. | | |
| Agentic AI Capabilities Dedicated AI Research Agent that works directly with your data. | | |
| Automated Statistical Testing Automatically select and run the right tests (e.g. t-tests, ANOVA, regression), then update them with filters or new data. | | |
| Full Suite of Built-In Analysis Techniques Conjoint, MaxDiff, regression, segmentation, factor analysis, TURF, etc. | | |
| AI-Powered Text Analytics AI categorizes open-ends, calculates sentiment, performs entity extraction and more. | | |
| Interactive Dashboarding Create dynamic, interactive dashboards and visual outputs that connect and change with your source data. | | |
| AI Code Assistant AI-generated code and ability to customize (e.g., R or Python). | | |
| Automated Reporting Reusable templates, auto-updating reports and dashboards. | | |
| Custom Onboarding & Live Support How fast new users can get productive (with or without training). | | |
| SOC2 Compliance & Security Controls Regional hosting, user access controls, compliance (SOC2, GDPR, etc.) | | |
| Data Connectivity & Large-Scale Importing Connect directly to Qualtrics, SurveyMonkey, Decipher, etc. via API, or upload large files from cloud storage. Designed to work with complex and high-volume survey data. | | |
Displayr is an AI-powered tool, with several powerful features built in that can not be replicated in Q. The Research Agent helps you to build a client-ready report – complete with analysis, visualizations, and strategic recommendations – in a matter of minutes. Meanwhile, the R Code Writer helps users create context-aware R Code to extend the functionality of Displayr. There is also AI-powered text categorization and customizable outputs and variables available through Displayr AI.
While Q and Displayr have similar analysis capabilities, the biggest difference between the two tools comes down to reporting. Reporting in Q is limited, whereas Displayr provides users with automated report creation and updating controls, access to hundreds of visualizations, and the ability to create and publish interactive dashboards. You can also create analyses and reports simultaneously in Displayr – enabling instant data storytelling.
While Q requires users to switch between three main tabs, Displayr is designed so that you can do everything on one single screen – taking the stress out of survey analysis. With so many automated workflows, working in Displayr results in fewer errors. But if you do find a mistake, you can easily trace it, fix it, and auto-update everything – ensuring quality and peace of mind.
