Filterable Market Map Dashboard
This market map dashboard shows a correspondence analysis for 6 different cola brands. Correspondence analysis is a cool way of visualizing a very large table. However, they can be trickier to interpret than most people think! As a general rule, if you imagine a center x and y axis, the sharper the angle that is formed between the brand, the center axis and the attribute, the stronger the association between the two is.
The further out from the center of the axis, the more strongly that brand is differentiated. In this example, the size of the bubbles also corresponds to a relative importance analysis. The bigger the bubble, the more important that attribute is as a driver. The cool thing about the dashboard is that it is also completely filterable with a single click for gender and different age categories. Selecting a new variable will automatically update the market map.
Displayr makes correspondence analysis maps like this example, easy to update and explore. Update by simply replacing the data file that underlies a dashboard with the new wave of data and everything will be instantly updated - all of the analysis, visualizations, filters, weights, text summaries, everything! Viewers can explore with interactive visualizations, drop down menus and pictographs and more.