Key Driver Analysis Quad Map Dashboard

This pretty quad map is being used to show important drivers of brand preference for six different cola brands. This Key Driver Analysis or Relative Importance Analysis is being used to show relative importance of different attributes and how each brand is performing for these attributes.

Marketing and other teams may want to focus on attributes that are highly important but they are performing less strongly on. For example, 'reliable' is an important driver for Coke Zero, but one that they perform relatively weakly on.

Displayr makes dashboards easy to update and explore. Update by simply replacing the data file that underlies a dashboard with the new wave of data and everything will be instantly updated - all of the analysis, visualizations, filters, weights, text summaries, everything! Viewers can explore with interactive visualizations, drop down menus and pictographs and more.

Take a look at this dashboard in action

Take a look at this dashboard in action

View this dashboard
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Key Driver Analysis Quad Map
Matt Hubbard

“With Displayr we now not only meet our clients’ expectations, but really go beyond them. I like the competitive advantage it gives us.”

Matt Hubbard VP Data & Analytics, Cygnal

DIY Conjoint: Data checking and statistical analysis
First session 26 May 2022

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