Key Driver Analysis Quad Map Dashboard
This pretty quad map is being used to show important drivers of brand preference for six different cola brands. This Key Driver Analysis or Relative Importance Analysis is being used to show relative importance of different attributes and how each brand is performing for these attributes.
Marketing and other teams may want to focus on attributes that are highly important but they are performing less strongly on. For example, 'reliable' is an important driver for Coke Zero, but one that they perform relatively weakly on.
Displayr makes dashboards easy to update and explore. Update by simply replacing the data file that underlies a dashboard with the new wave of data and everything will be instantly updated - all of the analysis, visualizations, filters, weights, text summaries, everything! Viewers can explore with interactive visualizations, drop down menus and pictographs and more.