Interactive Brand Positioning Map
This fun, interactive visualization shows a brand positioning map easily created with correspondence analysis in Displayr. It shows the positioning of soft drink brands in the Australian carbonated soft drink market. If you view the dashboard, you can turn filters on and off by selecting age and gender groups. You can also drag the soft drink cans and statements around the map to make them easier to read.
In this map the top-right shows all the highly caffeinated energy drinks, all clustered together and owning energy-related attributes. Fanta appears in the top left, being for Kids and Fun, while Coke, Pepsi and Lift sit near the middle. When a brand sits near the middle of a map it means that the map isn’t doing a great job at describing what makes it unique.