Qualtrics integrations: Find your Qualtrics data story faster by partnering your Qualtrics data with the powerful analysis and reporting capabilities of Displayr.

Displayr and Qualtrics Integrations

Qualtrics has been an unqualified success in recent years, democratizing survey scripting and data collection and used by organizations globally to drive customer experience and many other types of survey research projects. At the same time Displayr has built an unparalleled product in survey analysis and reporting. From simple cross tabs to advanced analytics, from PowerPoint automation to beautiful dashboards, Displayr makes everything easy.

This is why integrating Qualtrics with Displayr makes perfect sense. The new Qualtrics integrations means you can automate everything, instantly, from data collection through to insight delivery.  And even if you are building a new report from scratch, once you have your Qualtrics data connected you'll benefit from Displayr's exploratory analysis tools to help to find and build the story in your data.

Integrating Qualtrics

The key to connecting Qualtrics and Displayr is direct integration. Via the Qualtrics API you can connect your data to Displayr's vast array of analysis and reporting features and control how often your report, and its underlying analysis, is updated. Displayr automatically cleans and formats your Qualtrics data so everything is ready to go in an instant. This means

  • Crosstabs and visualizations will be updated
  • All 'Rules' and conditions are updated
  • Table structures and formats are automated
  • Dashboard reports and infographics can be made available in real-time
  • Any PowerPoint reports created using the Qualtrics API can be automatically updated.

In addition, Displayr makes it easy to dive deeper into your analysis. This means that any analysis technique is now available to you including regression, PCA, clustering, latent class analysis, machine learning, MaxDiff, conjoint, TURF, and so much more. In fact, there's no multivariate analysis you cannot perform in Displayr.

Is the Qualtrics API free?

Qualtrics offers integration capabilities with a variety of software, including Displayr. To access the Qualtrics API, you will need to have Administrator access in Qualtrics. You can then retrieve the Qualtrics API key and paste it into the Displayr integrations pop-up box that appears when you click the 'connect data' button in Displayr. The Qualtrics integration works with the Displayr free, Displayr trial, Displayr Professional, and Displayr Enterprise licenses. The Displayr free license is limited to a dataset with no more than 1000 rows and 100 columns of data.

Are there disadvantages of using Qualtrics?

Qualtrics is a great survey collection platform and has solid analysis capabilities. However, professional market researchers and consumer insights teams often require more functionality than the Qualtrics platform has. So the Qualtrics Displayr integration provides all the tools professional researchers need. Professional researchers are sometimes limited by the following Qualtrics disadvantages:

  1. Limited/rigid crosstabs features. Researchers often need to churn out and quickly sort through hundreds of crosstabs. They also need flexibility in merging columns, fusing different tables and questions, creating custom calculations within or across tables, and setting tables up to meet individual specifications.
  2. Limited PowerPoint reporting functionality. Most researchers report in PowerPoint, and require software to connect their data to their PowerPoint reports so they can be automatically updated with new data or when the data changes.
  3. Limited advanced analysis techniques and no ability to work in code. Researchers need to use a wide range of statistical analysis techniques for different types of data. They also occasionally prefer the flexibility of using R code for calculations or dashboards.
  4. Limited dashboard design capabilities. One of the reasons most researchers use PowerPoint is its ability to add narratives and images to the data stories. Researchers need to make insights easy for their audience to understand and to have live, updated dashboards. So having online, interactive PowerPoint-style reports that are connected to their data gives them the best of both worlds.

Setting up the Qualtrics API

The following video shows how to easily connect your Qualtrics data using the Qualtrics API.

You can also find more information here: How to Import Qualtrics Data in Displayr


Take the Next Step

If you want to know more about data integration or Displayr generally, book a demo or take a free trial.