Webinar

Advanced tracking (longitudinal) research

Watch this webinar and learn the advanced tracking (longitudinal) analysis and reporting techniques that make your data more accurate and your workflow faster.

This webinar will cover

  • How to work out if changes in key results were due to:
    • Changes within sub-groups
    • Changes in sub-group size
  • Decompose changes in terms of:
    • Changes within sub-groups
    • Changes in sub-group size
  • Stat testing trends
  • Small multiples with stat tests
  • Splines
  • Automation
  • Weighting by key measures
  • Identifying "laws" of the market

The document featured in this webinar can be viewed here.

The articles mentioned in the webinar can also be read here:

DIY Conjoint: Data checking and statistical analysis
First session 26 May 2022

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