Why it should be in every market researchers tool kit
Correspondence analysis is a magical technique in data analysis because it condenses a staggering amount of information into a single chart.
But there are quite a few intricate details you need to be aware of to get it right.
This 25 min webinar will teach you everything you need to know to harness the full power of correspondence analysis and avoid the common pitfalls.
When & how to use correspondence analysis
Using normalization, scaling and rotation to improve interpretation
Best ways to visualize results, including how to create moon plots & bubble charts
This webinar will be hosted by Tim Bock, founder of Displayr and Q Research Software. Tim's expertise is in quantitative analysis and software engineering. He's passionate about making analysis and reporting faster and easier.