DIY Max-Diff

This ebook will take you from generating experimental designs to conducting advanced Hierarchical Bayes analysis.

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Max-Diff, sometimes known as best-worst scaling, is a technique for working out the relative preference that people have for different attributes or alternatives.

This book will explain all the key steps needed to perform your own Max-Diff study.

Are you ready?

You will learn how to:

  • Create a Max-Diff experimental design
  • Arrange fieldwork
  • Setup your data
  • Test for differences between sub-groups
  • Segment and compute utilities for each respondent