Visualizations explored: stream graphs, waffle charts, violin plots, slope graphs, bump charts, dot plots, palm trees, pictographs, circle packing, moonplots, Sankey diagrams, chord diagrams, choropleth, statebin, and all the standard chart types.

Techniques explored: small multiples, greying, squaring, banking, decomposing and recomposing, redundant encodings, removing lookups, creating shapes, forcing symmetry, adding norms, and showing statistical significance. Includes a discussion on what the best market research analysis software is for visualizations.