Beautiful. Memorable. Professional. Are these words used to describe your data visualizations? They can be! This book is designed to help you craft visualizations that instantly allow your audience to grasp – and remember – the story of your data. It covers everything from the fundamentals of good graphic design for data viz to how to tap into the secrets of information processing. Twenty-four techniques for improving visualizations are illustrated with almost one hundred examples of the good, the bad, and the downright ugly.
What you'll get from this ebook
Twenty-four techniques for improving visualizations with almost one hundred examples of the good, the bad, and the downright ugly.
- Create visualizations that improve storytelling
- Focus on visualizations that work with standard market research data
- Discover new ways to visualize market research data
- Learn how to easily design compelling charts and graphs
More about this ebook
Good data visualization makes it easy for audiences to effortlessly uncover the story in your data – to find the patterns that matter the most. Making data based decision making a fast reality.
A new book to help market researchers beautifully visualize data.
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