Ebook

Data Visualization for Market Research

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Beautiful. Memorable. Professional. Are these words used to describe your data visualizations? They can be! This book is designed to help you craft visualizations that instantly allow your audience to grasp – and remember – the story of your data. It covers everything from the fundamentals of good graphic design for data viz to how to tap into the secrets of information processing. Twenty-four techniques for improving visualizations are illustrated with almost one hundred examples of the good, the bad, and the downright ugly.

What you'll get from this ebook

Twenty-four techniques for improving visualizations with almost one hundred examples of the good, the bad, and the downright ugly.

  • Create visualizations that improve storytelling
  • Focus on visualizations that work with standard market research data
  • Discover new ways to visualize market research data
  • Learn how to easily design compelling charts and graphs

More about this ebook

Good data visualization makes it easy for audiences to effortlessly uncover the story in your data – to find the patterns that matter the most. Making data based decision making a fast reality.

A new book to help market researchers beautifully visualize data.

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