Most market researchers are using AI. Almost none are transformed by it.
Drawing on a global survey of market research professionals, this report examines the defining barrier to AI adoption in market research – trust.
It unpacks what researchers actually want from AI, why so many are stuck between experimentation and integration, and what it will take to close the gap.
What you'll get from this report
- The three tiers of AI maturity in research today – and why so many practitioners are stuck in the middle
- A precise anatomy of the trust gap
- What researchers actually want from AI
- The role of embedded AI in closing the trust gap
More about this whitepaper
Designed for research leaders, insights teams, and agency practitioners navigating AI adoption, this report explores what it actually takes to achieve trustworthy AI success.
Trusted by 2,900+ research teams worldwide
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