Using TURF to Optimize Product Portfolios

This ebook is for everyone who wants a step-by-step guide to creating a TURF analysis

Turf (Total Unduplicated Reach and Frequency) is widely used to answer two questions:

  1. Which possible products should a company make?
  2. Which media vehicles should a company focus?

Ready to optimize your portfolio?

This book will cover:

  • The data you need for your TURF study
  • How to interpret your results
  • How to visualize your results with visualizations like Venn Diagrams and UpSet Plots.
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