Turf (Total Unduplicated Reach and Frequency) is widely used to answer two questions:
- Which possible products should a company make?
- Which media vehicles should a company focus?
Ready to optimize your portfolio?
This book will cover:
- The data you need for your TURF study
- How to interpret your results
- How to visualize your results with visualizations like Venn Diagrams and UpSet Plots.
