5 Ways to Visualize Relative Importance Scores from Key Driver Analysis
Key driver analysis techniques, such as Shapley Value, Kruskal Analysis, and Relative Weights, are useful for working out the most important predictor variables for some outcome of interest (e.g., the drivers of satisfaction or NPS). But, what is the best way to report them? In this post, I illustrate 5 ways of presenting the results […]
What is Driver Analysis?
Driver analysis, which is also known as key driver analysis, importance analysis, and relative importance analysis, quantifies the importance of a series of predictor variables in predicting an outcome variable. Each of the predictors is commonly referred to as a driver. It is used to answer questions such as: What is the best way to […]
Linear Regression Case Study | A Practical Guide
A key driver analysis investigates the relative importance of predictors against an outcome variable, such as brand preference. Many techniques have been developed for key driver analysis, to name but a few: Preference Regression, Shapley Regression, Relative Weights, and Jaccard Correlations. The best of the methods for regular day-to-day use of key driver analysis seems to […]
How To Identify Key Drivers of Your Net Promoter Score
Doing driver analysis with your Net Promoter Score allows you to gain a deeper understanding of your customers and their responses to your survey. An NPS response tells you how likely a customer is to recommend your product; conducting a driver analysis on your NPS will identify the factors behind their response. What is driver […]
Driver Analysis in Displayr
Displayr’s driver analysis makes it both easy and fast to perform driver analysis. This post gives an overview of the key features in Displayr designed for performing driver analysis (i.e., working out the relative importance of predictors of brand performance, customer satisfaction, and NPS). This post describes the various driver analysis methods available, stacking, options […]
Customer Satisfaction: General, Product, & Attribute Questions
General satisfaction A customer’s general satisfaction is their satisfaction with your brand or company as a whole. This is also known as their relational satisfaction, as it refers to a customer’s overall relationship with your brand. This is the measure that the American Customer Satisfaction Index (ACSI) uses in their annual reviews. The general Customer […]
