Regression Analysis Techniques: Which One Is Right for You?

Regression analysis techniques are how researchers quantify a model. The regression produces a formula, which is then used to make predictions and draw conclusions about the relative effectiveness of specific factors. So, if you’ve ever wondered how businesses anticipate future sales, understand customer behavior, or optimize marketing spend, the answer is regression analysis. It’s a […]
What is Linear Regression?

TL;DR Linear regression is a statistical technique used to model the relationship between one or more predictor variables and an outcome variable. This post covers some of the different types of linear regression with examples (using real-world sales and advertising data), explains how to interpret regression equations, and walks through how to check if your […]
