Thematic Analysis in Qualitative Research | Manual vs AI (ChatGPT)

A graph displaying various themes in opinions from surveyed individuals on a blue background.

Thematic analysis is one of the most widely used methods for interpreting qualitative data, encompassing interviews, field notes, survey responses, and social media posts. Traditionally, it has been a manual process, but now researchers are asking: Can AI tools like ChatGPT help speed up and improve the process? Manual coding is easy to learn and […]

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