Your brand is your most valuable asset. So how do you know if it's winning hearts and minds? How does it stack up against the competition? Do you know who your customers really are and what drives their consumption?
This webinar explores how to perform the five key data analysis frameworks for building a brand strategy:
- Competitive market structure analysis
- Acquisition Funnel Audit
- Profiling the core consumer
- Importance-Performance Analysis
- Basic Brand Vulnerability Matrix