TURF (Total Unduplicated Reach and Frequency) is widely used to answer two questions: Which possible products should a company make? And Which media vehicles should a company focus? This ebook is for everyone who wants a step-by-step guide to creating a TURF analysis.
What you'll get from this ebook
This TURF ebook covers everything from data preparation through to data visualization and reporting.
- The data you need for your TURF study
- How to interpret your results
- How to visualize your results with visualizations like Venn Diagrams and UpSet Plots.
More about this ebook
TURF provides insight into maximizing the number of people you can connect to and address with various lineups.
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