Qualtrics is a survey collection platform. Displayr is what you use once your survey data has been collected – crosstabs, significance testing, AI-powered analysis and reports that rebuild each wave. If you need to field studies and manage panels, use Qualtrics. If you have the data and need the analysis and reporting, use Displayr.
Displayr is an all-in-one survey analysis and reporting platform. Instead of stitching together multiple tools, you get one streamlined workflow. Clean your data, run advanced analysis, build dashboards, and create automated PowerPoint reports – all in the same platform. It’s designed to take the heavy lifting off your plate so you can spend more time on insights and less time wrestling with data.
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| Single Document Collaboration Collaborate in real time on a single online document - analyze data, build visualizations, and write reports together without back-and-forth files. |
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| Prompt-Based Analysis Use custom prompts to analyze data, summarize outputs etc. |
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| Agentic AI Capabilities Dedicated AI Research Agent that works directly with your data. |
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| AI Data Preparation Agent Automatically reviews or helps prepare datasets with AI, suggesting or applying transformations based on natural language input (e.g., cleaning, recoding, splitting, flagging issues). |
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| Automated Statistical Testing Automatically select and run the right tests (e.g. t-tests, ANOVA, regression), then update them with filters or new data. |
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| Full Suite of Built-In Analysis Techniques Conjoint, MaxDiff, regression, segmentation, factor analysis, TURF, etc. |
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| AI-Powered Text Analytics AI categorizes open-ends, calculates sentiment, performs entity extraction and more. |
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| Interactive Dashboarding Create dynamic, interactive dashboards and visual outputs that connect and change with your source data. |
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| AI Code Assistant AI-generated code and ability to customize (e.g., R or Python). |
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| Automated Reporting Reusable templates, auto-updating reports and dashboards. |
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| Custom Onboarding & Live Support How fast new users can get productive (with or without training). |
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| SOC2 Compliance & Security Controls Regional hosting, user access controls, compliance (SOC2, GDPR, etc.) |
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| Data Connectivity & Large-Scale Importing Connect directly to Qualtrics, SurveyMonkey, Decipher, etc. via API, or upload large files from cloud storage. Designed to work with complex and high-volume survey data. |
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In Qualtrics, many tasks are split across modules, and complex work often needs exporting. With Displayr, everything is built in. That means you can automate stat testing, clean data, analyze open text, run multivariate techniques, and instantly update reports without switching tools. And with real-time collaboration capabilities multiple people can work on the same document at once, so you’re not waiting for handoffs. Hours of work shrink into minutes.
Qualtrics does offer some analytics, but if you want to run advanced techniques like regression, conjoint, MaxDiff, factor analysis, or segmentation, you’ll usually need to export your data to something else. Displayr makes those analyses accessible in just a few clicks – no code required. Everything from the simplest crosstab to the most complex driver analysis can be done in-platform, giving you the freedom to dig deeper without technical roadblocks.
Displayr’s design makes analysis simpler, cleaner, and less error-prone. Automated workflows eliminate repetitive steps, allowing you to trace and fix issues once, and then watch the updates flow through your entire project automatically. No more endless rework or worrying if your numbers are out of date. With Displayr, you’re always working with live, accurate data.
Displayr is built specifically for survey data. It supports all the common file formats, lets you combine data sources easily, and gives you hundreds of dynamic visualizations that update instantly. Build dashboards that clients can filter and interact with, share live online reports, or export polished PowerPoints with a single click. Think of it as business intelligence, purpose-built for surveys – fast, flexible, and made for the way researchers actually work.
In Displayr, significance testing runs on every table by default, with weights applied automatically. In Qualtrics it sits in Stats iQ, which their own documentation calls “an add-on feature not included in the standard Qualtrics license” – and crosstab access is disabled by default too.
Yes. Qualtrics sells conjoint and MaxDiff as licensed modules, and they handle experimental design and fielding well. The limitation most researchers hit is what happens afterwards: to take the results further – cross-tabulating utilities by segment, running simulations against weighted data, or dropping the output into a client report – the data usually has to leave Qualtrics. In Displayr the design, the analysis and the reporting sit in the same document, so a change to the data updates everything downstream.
Yes. Displayr includes conjoint, MaxDiff, TURF, regression, driver analysis, factor analysis and latent class segmentation in every license, with no separate module to buy and no export step. Sawtooth Software also specializes in conjoint and MaxDiff, though it concentrates on experimental design and fielding rather than full survey analysis and reporting.
Qualtrics offers conjoint and MaxDiff through its own modules. The practical difference is where the analysis happens: in Displayr these methods run against the same tables, weights and significance testing as the rest of your reporting, so results update automatically when the data does.
Yes, and most Displayr customers who use Qualtrics do exactly that. Displayr connects directly to Qualtrics, so responses flow in without a manual export, and the connection can refresh while a study is still in field. You keep the survey platform your team already knows and replace only the analysis and reporting layer. Side-by-side, drill-down and pick-group-and-rank questions import with their structure intact, and you choose whether to bring values or labels.
Qualtrics can produce basic crosstabs in its Results section. What researchers usually want in addition is weighting applied automatically, significance testing on every table rather than as a separate step, nested banners, and the ability to push the finished tables straight into a report that updates when the data changes. That combination is what Displayr is built around – significance testing runs on every table by default, with weights applied automatically.
It depends on which half of the job you need to replace. If the gap is survey collection, platforms such as Alchemer or SurveyMonkey cover that ground. If the gap is analysis and reporting – weighted crosstabs, open-end coding, conjoint and MaxDiff, and client-ready deliverables that update themselves – that is where Displayr fits, and it works alongside Qualtrics rather than replacing it. Insight teams running continuous trackers tend to feel the difference most, because the reporting is rebuilt every wave.
