Customizing the Look and Feel of Tables in Displayr
06 December 2018 | by Tim Bock
In this post I describe the six main ways of customizing the look and feel of tables in Displayr: (1) using the in-built tables; (2)...

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Pros and Cons of Predictive Lead Scoring
06 December 2018 | by Lucy Li
There are numerous obvious benefits to predictive lead scoring. But there are some limitations too. This article will help you weigh up the pros and...

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The Benefits and Limitations of Net Promoter Score + How to Overcome Them
06 December 2018 | by Lucy Li
Like with almost every measure of customer satisfaction there are benefits and drawbacks to measuring NPS. It’s important to recognize that for all the advantages...

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Creating Tables Using R and Pure HTML
06 December 2018 | by Tim Bock

A problem with R is that its tables are not good enough to share with non-R users, both in terms of visual attractiveness and ease

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Sample Sizes for Net Promoter Score (NPS)
05 December 2018 | by Tim Ali
When designing and executing Net Promoter Score research, companies should consider various factors when deciding on a survey sample size. Keep reading to find out...

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When Should You Measure Net Promoter Score (NPS)?
05 December 2018 | by Tim Ali
You may have been hearing a lot about how important it is to track your Net Promoter Score. But do you know when is the...

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blackboard with choice and arrows
Experimental Design for Conjoint Analysis: Overview and Examples
05 December 2018 | by Tim Bock

This post introduces the key concepts in designing experiments for choice-based conjoint analysis (also known as choice modeling). I use a simple example to describe

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All About Email Onboarding (+ Free Template!)
04 December 2018 | by Madeleine Picard
If you're not sending onboarding emails to your new signups, are you even onboarding them at all? Email onboarding is a core component of most...

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Data Visualization for Conjoint Analysis
04 December 2018 | by Tim Bock

While choice-based conjoint analysis represents one of the more sophisticated techniques used in market research, presentation of its results commonly consists only of a simulator,

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Using Substitution Maps to Understand Preferences in Conjoint Analysis
04 December 2018 | by Tim Bock

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from

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Using Indifference Curves to Understand Tradeoffs in Conjoint Analysis
04 December 2018 | by Tim Bock

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This

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How to calculate sample size
Sample Size for Conjoint Analysis
04 December 2018 | by Tim Bock

Working out the sample size required for a choice-based conjoint study is a mixture of art and science. What makes it tricky is that the

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7 Questions for Those Considering Predictive Lead Scoring (+ Free Checklist!)
03 December 2018 | by Matt Steele
It can be confusing to work out if predictive lead scoring is suitable for your company. In this article, I pose seven question for you...

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Who is Predictive Lead Scoring For?
03 December 2018 | by Matt Steele
You might be reading about predictive lead scoring and wondering if it's something that's right for you. It can sound a little daunting and something...

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Customer Onboarding for SaaS
03 December 2018 | by Madeleine Picard
How many times have you downloaded a new app, found it confusing to use, and closed it, never to touch it again? Many products have...

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Using Displayr
How to Control Who Can View your Documents in Displayr
01 December 2018 | by Chris Facer
When you publish documents for multiple clients, you will need to be able to control which clients access each document. This way one client does...

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Using Displayr
How to Control Who Can View Pages in your Document
01 December 2018 | by Chris Facer
On larger projects, you may need to build reports or dashboards that contain results relevant to different groups of people. For example, your customer satisfaction...

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CSAT vs NPS: What’s the Difference?
29 November 2018 | by Madeleine Picard

You’ve probably heard of Customer Satisfaction scores (CSAT), which measure how satisfied customers were with their experience with your brand. You’ve also probably heard of

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