Blog | Page 2 of 9

Blog

How to Automatically Export Multiple Reports with Different Filters

by Matt Munley

RECENT POSTS

Choice Modeling

Understanding Logit Scaling

by Tim Bock

Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...

Customer Feedback Surveys

Why is Customer Feedback Important?

by Kris Tonthat

Customer feedback should be at the center of your customer-relations strategy. It is not uncommon for successful companies to devote a ton of time and...

Tags: Customer Feedback Surveys

Choice Modeling

Numeric Attributes in Choice-Based Conjoint Analysis in Displayr

by Tim Bock

By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...

Tags: Conjoint Analysis

how to measure customer feedback from surveys

Customer Feedback Surveys

How to Evaluate Customer Survey Responses

by Kris Tonthat

There are many ways to measure customer feedback. The Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score are just some of the available...

Tags: Customer Feedback Surveys

Customer Feedback Surveys

Open-ended vs Closed-ended Survey Questions

by Kris Tonthat

Survey questions can be broadly divided into two categories: open-ended and closed-ended questions. Before designing a survey, it’s important to understand the differences between the...

Tags: Customer Feedback Surveys

Customer Feedback Surveys

What is the Customer Effort Score?

by Kris Tonthat

Asking your customers how easy or difficult they found using your product or service is one of the most important things you can do. The...

Tags: Customer Feedback Surveys

Choice Modeling

Numeric versus Categorical Price Attributes in Conjoint Analysis

by Tim Bock

In marketing and market research, it is common to treat price as being a categorical attribute (variable) when conducting conjoint analysis. By contrast, in economics...

Tags: Conjoint Analysis

Customer Feedback Surveys

What is Customer Feedback?

by Kris Tonthat

Customer feedback is a crucial part of almost every business. It seems simple to say that understanding your customers and users will allow you to...

Tags: Customer feedback

Visualization

Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning

by Tim Bock

Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand…

Choice Modeling | Market Research

Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis

by Justin Yap

A popular approach to modelling choice-based conjoint data is hierarchical Bayes, which can provide better predictive accuracy than other approaches (like latent class analysis). However,...

Tags: Conjoint Analysis

How To... | Using Displayr | Visualization

How to Create a Violin plot in Displayr

by Carmen Chan

Violin plots are one of the most informative ways of plotting distributions. They combine features of Density and Box plots to show the shape of...

Customer Feedback Surveys | Using Displayr

How to Analyze a JotForm Customer Survey in Displayr

by Jake Hoare

The post below contains a short survey that anybody can take; the results are then imported into Displayr and plotted. The resulting charts are embedded...

Tags: Customer Feedback Surveys

Using Displayr

How to Chart Web Traffic using Google Analytics and Displayr

by Oliver Harrison

In an earlier blog I showed you how to set up the authentication protocol between Displayr and Google Analytics using the googleAuthR package. Now I...

Using Displayr

How to Connect Displayr to the Google Analytics API

by Oliver Harrison

You use Google Analytics to track user behavior and traffic on your website. Instead of looking at Google's built-in reporting tools you want to be...

R in Displayr

How to Blank Cells with Small Sample Sizes using R in Displayr

by Matt Steele

Many researchers like to suppress statistics that have small sample sizes. This often is to prevent clients from making false interpretations from the data.

Using Displayr | Visualization

How to Create a Pyramid Chart in Displayr

by Chris Facer

Pyramid charts, sometimes referred to as funnel charts or "wedding cakes", are a popular option for visualizing results from funnels (like different types of brand...

Market Research

Relational versus Transactional Net Promoter Score

by Tim Ali

Good customer success programs utilize a combination of relational and transactional NPS metrics. Both utilize the same survey methodology with the primary difference being simply...

Tags: Net Promoter Score

R in Displayr

How to Sort your Data with R in Displayr

by Matt Steele

Automatically sorting your tables and charts (typically highest to lowest) is a key thing researchers like to do. Displayr has lots of ways to do...

Using Displayr

How to Use Qualtrics Data in Displayr

by Daren Jackson

Qualtrics is one of the leading online survey platforms. Displayr makes it easy to import your Qualtrics data through the use of your Qualtrics API,...

What is...

What is Data Merging?

by Mattias Engdahl

Data merging is the process of combining two or more data sets into a single data set. Most often, this process is necessary when you...

Customer Feedback Surveys

Analyzing Customer Satisfaction Scores

by Mattias Engdahl

Having collected your customer satisfaction data, it’s time to do some analysis. Here I've outlined four common and simple methods of analyzing your customer satisfaction...

Tags: Customer Satisfaction

R in Displayr | Using Displayr

How to Use Your Twitter Data in Displayr

by Tim Ali

There is a wealth of data available for analysis from the various social media platforms including Twitter. In this post, we discuss how to load...

Using Displayr | Visualization

How to Make a Geographic Map in Displayr

by Tim Ali

Geographic map visualizations are a great way to show comparative values across countries, states, or regions. The geographic map shades the color of each location...

R in Displayr | Using Displayr

How to Relabel Rows and Columns of Tables using R in Displayr

by Matt Steele

Displayr enables you to flexibly mix data from different tables.

Using Displayr

How to Add Color-Changing Messages to your Page in Displayr

by Chris Facer

If you know a little R then it's fairly straight-forward to put dynamic text on your page in Displayr. Such text can automatically update itself...

R in Displayr | Using Displayr

How to Blank and Cap Cells of Tables Using R in Displayr

by Matt Steele

So you've made a table in Displayr and now you want to modify the contents (without changing the variables involved). With a bit of R...

R in Displayr | Using Displayr

How to Dynamically Create Hyperlinks in Displayr

by Mattias Engdahl

If you're creating a dashboard where you want the users to be able to go to different web sites or pages based on selections they've...

Using Displayr

Extracting Data from WordPress Using Displayr

by Oliver Harrison

Importing data from the WordPress API is simple in Displayr. You can connect to WordPress directly to bring in data about your blog posts. You...

Using Displayr

How to Make a Column Chart in Displayr

by Daren Jackson

The most standard way for graphically representing categorical data is with a column chart. The advantage of using column charts is that you can easily...

Tags: Using Displayr

Market Research

How to Analyze Trends in Customer Satisfaction

by Carmen Chan

One of the most important things you want to ensure when selling a product or service is that customer satisfaction is not deteriorating over time. You can...

Tags: Customer Satisfaction

Using Displayr

How to Convert Dates into Different Time Zones in Displayr

by Oliver Harrison

Working with dates and times can be challenging to say the least, especially when they are in the wrong time zone or format, or you...

Market Research

Preparing Data for Predictive Lead Scoring – a Case Study

by Jake Hoare

This is the second of a series of posts with a worked example of predictive lead scoring. In this post I focus on getting data...

Tags: Predictive Lead Scoring

Market Research

Optimizing the Mobile Delivery of Your Net Promoter Score Survey

by Tim Ali

As mobile device ownership continues to grow at a rapid pace on a global basis, more and more consumer surveys are taken on mobile devices...

Tags: Net Promoter Score

Market Research

How Good is Your NPS? Using Industry Benchmarks

by Lucy Li

Understanding how good your Net Promoter Score can be difficult. We've compiled benchmarks from 15 industries so that you can see how your Net Promoter...

Tags: Net Promoter Score

Market Research

Identifying Drivers of Customer Satisfaction

by Carmen Chan

Customer surveys are an important way of collecting feedback about your product. They generally involve a question about overall satisfaction, coupled with questions about specific...

Tags: Customer Satisfaction

Beginner's guides

User Onboarding: Time Based or Action Based?

by Madeleine Picard

When designing your user onboarding, one of the crucial decisions to make is when your users will see your onboarding messages. Sending time-based messages or...

Tags: Onboarding for SAAS

Market Research

Planning Ahead: What Data Do You Need for Predictive Lead Scoring?

by Matt Steele

A key benefit of predictive lead scoring over traditional lead scoring is that it provides objectivity in your data. It uses machine learning to come...

Tags: Predictive Lead Scoring

Market Research

Selecting Data for Predictive Lead Scoring – a Case Study

by Jake Hoare

This is the first of a series of posts where I step through a worked example of predictive lead scoring. The process will involve preparing...

Tags: Predictive Lead Scoring

Market Research | Visualization

4 Ways to Visualize Your Net Promoter Score

by Justin Yap

This article explores some of the ways you can analyze your Net Promoter Score and some data visualization ideas for showing your NPS.

Tags: Net Promoter Score

Market Research

Customer Satisfaction: General, Product, & Attribute Questions

by Madeleine Picard

Measuring customer satisfaction particularly useful when you can action that data to improve your customers' experience. Rather than just measuring one type of customer satisfaction,...

Tags: Customer Satisfaction

Market Research

What Else to Ask in a Customer Satisfaction Survey

by Mattias Engdahl

You’ve got your Customer Satisfaction survey all good to go, and you’re raring to ask how satisfied your customers are with their experience of your...

Tags: Customer Satisfaction

Market Research

Why is Customer Satisfaction important?

by Madeleine Picard

Most businesses collect data on customer satisfaction. It's crucial to use customer feedback to make improvements to your business. Otherwise, why collect feedback in the...

Tags: Customer Satisfaction

Beginner's guides

Retain More Users With Personalized Onboarding

by Madeleine Picard

Good user onboarding is crucial to long-term user retention. Users who quickly see the value in your product are likely to stick with you, so...

Tags: Onboarding for SAAS

Beginner's guides

The Aha! Moments – Working out the Key Actions for your Users

by Chris Facer

A good onboarding journey guides the user through the most important moments in your software. At the foundation are those moments where the workflow and...

Tags: Onboarding for SAAS

Visualization

The Best Template for Measuring User Onboarding Emails

by Madeleine Picard

So, you’ve created the perfect user onboarding email sequence. Congratulations! Now what? Now, it’s time to see how well it’s doing! There are many, many…

Tags: Onboarding for SAAS

Choice Modeling

Performing Conjoint Analysis Calculations with HB Draws (Iterations)

by Tim Bock

Modern conjoint analysis methods estimate both the utilities of people, and also how much certainty we have about these estimates. Consequently, analyses of the resulting…

Tags: Conjoint Analysis

Choice Modeling | Market Research

12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis

by Tim Bock

Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products' designs and portfolios....

Tags: Conjoint Analysis

Beginner's guides

5 User Onboarding Mistakes to Avoid

by Madeleine Picard

Are you making any of these key mistakes in your user onboarding? Check out how you can better help your users get to grips with...

Tags: Onboarding for SAAS

Beginner's guides

Alternatives to Email Onboarding

by Madeleine Picard

Email onboarding is the bread and butter of any SaaS business's onboarding process. But there's no need to stop at emails! There's a whole world...

Tags: Onboarding for SAAS

Market Research

Dos and Don’ts for Customer Satisfaction Surveys

by Madeleine Picard

Customer satisfaction surveys are a great way to gain valuable insight about what your customers think about you. This list of ten dos and don'ts...

Tags: Customer Satisfaction

Using Displayr | Visualization

Customizing the Look and Feel of Tables in Displayr

by Tim Bock

In this post I describe the six main ways of customizing the look and feel of tables in Displayr: (1) using the in-built tables; (2)...

Tags: Using Displayr

Market Research

Pros and Cons of Predictive Lead Scoring

by Lucy Li

There are numerous obvious benefits to predictive lead scoring. But there are some limitations too. This article will help you weigh up the pros and...

Tags: Predictive Lead Scoring

Creating Tables Using R and Pure HTML

by Tim Bock

A problem with R is that its tables are not good enough to share with non-R users, both in terms of visual attractiveness and ease…

Tags: R-Bloggers

Market Research

Sample Sizes for Net Promoter Score

by Tim Ali

When designing and executing Net Promoter Score research, companies should consider various factors when deciding on a survey sample size. Keep reading to find out...

Tags: Net Promoter Score

Choice Modeling

Experimental Design for Conjoint Analysis: Overview and Examples

by Tim Bock

This post introduces the key concepts in designing experiments for choice-based conjoint analysis (also known as choice modeling). I use a simple example to describe…

Tags: Conjoint Analysis

Beginner's guides

All About Email Onboarding (+ Free Template!)

by Madeleine Picard

If you're not sending onboarding emails to your new signups, are you even onboarding them at all? Email onboarding is a core component of most...

Tags: Onboarding for SAAS

Visualization

Data Visualization for Conjoint Analysis

by Tim Bock

While choice-based conjoint analysis represents one of the more sophisticated techniques used in market research, presentation of its results commonly consists only of a simulator,…

Tags: Conjoint Analysis

Choice Modeling

Using Substitution Maps to Understand Preferences in Conjoint Analysis

by Tim Bock

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from…

Tags: Conjoint Analysis

Choice Modeling

Using Indifference Curves to Understand Tradeoffs in Conjoint Analysis

by Tim Bock

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This…

Tags: Conjoint Analysis

Choice Modeling

Sample Size for Conjoint Analysis

by Tim Bock

Working out the sample size required for a choice-based conjoint study is a mixture of art and science. What makes it tricky is that the…

Tags: Conjoint Analysis

« Previous 1 2 3 4 … 9 Next »

Blog.

Keep updated with the latest in data science.

FEATURED ARTICLE

How to Automatically Export Multiple Reports with Different Filters

Want to learn more about Displayr?