Choosing the Right Time to Survey
When should you survey? How often should you survey? These are two of the most difficult questions to answer when it comes to collecting customer...
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Common Mistakes of Survey Design
When it comes to writing survey questions, there are many landmines to avoid. A poorly written question can decrease your response rates, muddy your data,...
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Understanding Logit Scaling
Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...
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7 Ways to Increase Survey Response Rates
Increasing response rates is one of the most challenging tasks when it comes to customer feedback surveys. Here are sevens tips to get customers to...
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How to Write Open-Ended Survey Questions
Writing open-ended survey questions is part art, part science. A well-written question can open you up to a new world of insights, while a poorly...
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Why is Customer Feedback Important?
Customer feedback should be at the center of your customer-relations strategy. It is not uncommon for successful companies to devote a ton of time and...
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Numeric Attributes in Choice-Based Conjoint Analysis in Displayr
By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...
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How to Evaluate Customer Survey Responses
There are many ways to measure customer feedback. The Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score are just some of the available...
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Customer Feedback vs. User Feedback
The terms “customer feedback” and “user feedback” are often used interchangeably, but there is an important distinction between the two terms that we should not...
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Open-ended vs Closed-ended Survey Questions
Survey questions can be broadly divided into two categories: open-ended and closed-ended questions. Before designing a survey, it’s important to understand the differences between the...
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What is the Customer Effort Score?
Asking your customers how easy or difficult they found using your product or service is one of the most important things you can do. The...
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Numeric versus Categorical Price Attributes in Conjoint Analysis
In marketing and market research, it is common to treat price as being a categorical attribute (variable) when conducting conjoint analysis. By contrast, in economics...
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What is Customer Feedback?
Customer feedback is a crucial part of almost every business. It seems simple to say that understanding your customers and users will allow you to...
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Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning
Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand…
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Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis
A popular approach to modelling choice-based conjoint data is hierarchical Bayes, which can provide better predictive accuracy than other approaches (like latent class analysis). However,...
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How to Create a Violin plot in Displayr
Violin plots are one of the most informative ways of plotting distributions. They combine features of Density and Box plots to show the shape of...
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How to Analyze a JotForm Customer Survey in Displayr
The post below contains a short survey that anybody can take; the results are then imported into Displayr and plotted. The resulting charts are embedded...
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How to Make an Importance/Performance Scatterplot in Q
Popular amongst researchers is the importance vs. performance scatterplot. This is where you have a series of items that you place in a grid, where...
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