Choosing the Right Time to Survey
21 February 2019 | by Kris Tonthat
When should you survey? How often should you survey? These are two of the most difficult questions to answer when it comes to collecting customer...

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Common Mistakes of Survey Design
21 February 2019 | by Kris Tonthat
When it comes to writing survey questions, there are many landmines to avoid. A poorly written question can decrease your response rates, muddy your data,...

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Understanding Logit Scaling
20 February 2019 | by Tim Bock
Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...

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7 Ways to Increase Survey Response Rates
18 February 2019 | by Kris Tonthat
Increasing response rates is one of the most challenging tasks when it comes to customer feedback surveys. Here are sevens tips to get customers to...

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How to Write Open-Ended Survey Questions
15 February 2019 | by Kris Tonthat
Writing open-ended survey questions is part art, part science. A well-written question can open you up to a new world of insights, while a poorly...

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Why is Customer Feedback Important?
14 February 2019 | by Kris Tonthat
Customer feedback should be at the center of your customer-relations strategy. It is not uncommon for successful companies to devote a ton of time and...

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Numeric Attributes in Choice-Based Conjoint Analysis in Displayr
14 February 2019 | by Tim Bock
By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...

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how to measure customer feedback from surveys
How to Evaluate Customer Survey Responses
14 February 2019 | by Kris Tonthat
There are many ways to measure customer feedback. The Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score are just some of the available...

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Customer Feedback vs. User Feedback
14 February 2019 | by Kris Tonthat
The terms “customer feedback” and “user feedback” are often used interchangeably, but there is an important distinction between the two terms that we should not...

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open or closed ended survey questions
Open-ended vs Closed-ended Survey Questions
14 February 2019 | by Kris Tonthat
Survey questions can be broadly divided into two categories: open-ended and closed-ended questions. Before designing a survey, it’s important to understand the differences between the...

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Customer Effort Score
What is the Customer Effort Score?
14 February 2019 | by Kris Tonthat
Asking your customers how easy or difficult they found using your product or service is one of the most important things you can do. The...

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Numeric versus Categorical Price Attributes in Conjoint Analysis
13 February 2019 | by Tim Bock
In marketing and market research, it is common to treat price as being a categorical attribute (variable) when conducting conjoint analysis. By contrast, in economics...

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Customer Feedback
What is Customer Feedback?
13 February 2019 | by Kris Tonthat
Customer feedback is a crucial part of almost every business. It seems simple to say that understanding your customers and users will allow you to...

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Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning
08 February 2019 | by Tim Bock

Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand

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Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis
06 February 2019 | by Justin Yap
A popular approach to modelling choice-based conjoint data is hierarchical Bayes, which can provide better predictive accuracy than other approaches (like latent class analysis). However,...

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How to Create a Violin plot in Displayr
05 February 2019 | by Carmen Chan
Violin plots are one of the most informative ways of plotting distributions. They combine features of Density and Box plots to show the shape of...

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How to Analyze a JotForm Customer Survey in Displayr
31 January 2019 | by Jake Hoare
The post below contains a short survey that anybody can take; the results are then imported into Displayr and plotted. The resulting charts are embedded...

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How to Make an Importance/Performance Scatterplot in Q
30 January 2019 | by Matt Steele
Popular amongst researchers is the importance vs. performance scatterplot. This is where you have a series of items that you place in a grid, where...

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