An industry-wide shift towards better reporting
As the Managing Director for the market research and data analysis firm Davies Hickman, Marcus Hickman is always focused on delivering the most value possible for his clients.
“I always want to keep our clients happy and satisfied with what we’re doing. But more than that, I want to ensure that what we do delivers value to them,” he says. “We’re very focused on ensuring that for every project we do for our clients, they can use the information we provided to make decisions that make a difference for their business.”
To deliver the best possible value, Marcus pays close attention to new developments in the market research and data analysis industries. And over the last few years, he’s seen an increased focus on data visualization for better reporting.
“Visualizations have obviously grown in importance,” he says. “They cut through the overload of information that most people have to deal with in their working lives. I think it helps make the data and information more noticeable.”
But creating in-depth, visual presentations in PowerPoint took time: Marcus’s team would spend hours formatting and updating data.
“A lot of the work was done very manually,” he explains. “Although there is some automation between data tables and PowerPoint, it tends to be quite clunky.”
And when a client wanted tracking or benchmarking studies, his team would have to run a whole new project.