Finding a better way to tell visual stories with data
The Data + Analytics team at public relations firm Hill+Knowlton Strategies (H+K) wanted to create better interactive visual reports for their clients but struggled to find a tool to help them do this well.
PowerPoint was no longer up to the job: reports can't be interactive, and they were time-consuming to create and update. The team often works on multiple reports simultaneously and is regularly asked to filter entire reports by a particular data segment, meaning every PowerPoint slide had to be updated manually.
“It was so time-consuming to go back and rerun data and remake a report for every new question that came up. We needed a platform that made it easier for our data team and clients to access and explore the data,” says Blaine Mackie, VP of Measurement + Analytics
Manually inputting and building visuals in PowerPoint reports also required more time to be spent on quality assurance.
“There are many opportunities for mistakes when you have to work with data manually, copying data tables from Excel into PowerPoint to build visuals,” explains Dustin Harper, Director of Data + Analytics. “We needed something new.”
The H+K team needed software that could match their desire for innovation, worked well with survey data, and saved them time. They wanted to focus less on updating and report building and more on finding and connecting insights back to their client's business objectives in a clear, engaging way.
We needed a platform that made it easier for our data team and clients to access and explore the data.