Spending too much time manually updating reports and presentations
Working on everything from data processing to segmentation and customer insights for Lewers, meant that Michelle had one huge challenge – the amount of manual labour involved in all those processes. As she says, in brand and advertising research, “there’s a lot of scope to constantly improve our processes and that’s what we always work towards.”
How much manual labour are we talking about? For Michelle’s ongoing advertising research, reports not only had to be manually updated but the entire process had to be repeated when the next wave of data came in. They were also unwieldy, with a single bi-annual report involving over 140 PowerPoint slides. Even more concerning was the worrying feeling that clients weren’t receiving the best insights they could since manually reproducing reports demanded the bulk of her time.