Bubble Gum Reach Calculator

This dashboard works as a calculator, here the viewer can interact and see which combinations of bubble gum flavours will result in the biggest audience (reach).

The dashboard has a TURF analysis underlying it. TURF stands for Total Unduplicated Reach and Frequency, and is a common technique used to maximize reach (i.e., market share, penetration) for different combinations of alternatives (e.g., flavors, products or media).

Take a look at this dashboard in action

Take a look at this dashboard in action

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Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Matt Hubbard

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Matt Hubbard VP Data & Analytics, Cygnal