Bubble Gum Reach Calculator

This dashboard works as a calculator, here the viewer can interact and see which combinations of bubble gum flavours will result in the biggest audience (reach).

The dashboard has a TURF analysis underlying it. TURF stands for Total Unduplicated Reach and Frequency, and is a common technique used to maximize reach (i.e., market share, penetration) for different combinations of alternatives (e.g., flavors, products or media).