Bubble Gum Reach Calculator

This dashboard works as a calculator, here the viewer can interact and see which combinations of bubble gum flavours will result in the biggest audience (reach).

The dashboard has a TURF analysis underlying it. TURF stands for Total Unduplicated Reach and Frequency, and is a common technique used to maximize reach (i.e., market share, penetration) for different combinations of alternatives (e.g., flavors, products or media).

Take a look at this dashboard in action

Take a look at this dashboard in action

View this dashboard
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Bubble Gum Reach Calculator
Matt Hubbard

“With Displayr we now not only meet our clients’ expectations, but really go beyond them. I like the competitive advantage it gives us.”

Matt Hubbard VP Data & Analytics, Cygnal