Market Research Dashboards
Why choose Displayr for your market research dashboards?
We know how important it is to you to have engaging, informative, and interactive dashboards to present to your clients. Displayr is the only complete tool for creating market research dashboards yourself for free. Here are a couple reasons why:
Ease of use: Displayr can be used by everyone from the most advanced of researchers to non-technical people. No more relying on others to create dashboards. Tell your own story of the data.
Beauty and functionality: Create beautiful and interactive dashboards. Change filters with one click. Really wow your clients by customizing the design to include logos and brand colors.
Made for you: Displayr’s dashboarding tools are specifically designed for market researchers by market researchers. We know how painful it has been in the past to make dashboards, that’s why we’ve built Displayr to handle market research data.
But it can do more: Displayr is a complete tool, not only can it handle survey data seamlessly, it can take on all other data types for you.
Value: Using multiple tools to analyze and present your data? Using add on dashboarding solutions? By combining all the things you need to do, Displayr will save you from spending. Best of all, you can try Displayr for free!
What are market research dashboards?
Market research dashboards should be one of the biggest and most important parts of a market researcher’s toolkit. Now they can be - step in dashboards. Market research dashboards allow researchers and consultants to present the data in a way that is both informative and visually engaging. Unlike static PowerPoint slides, market research dashboards can be interactive and live, so the viewer can now actively participate in their own data story.
Why don’t people use market research dashboards more?
Until now, dashboards have either involved a major headache to create or outsourcing. But what if you were able to easily create them yourself? Being able to create market research dashboards opens up a world of possibilities. Not only are dashboards an efficient way of presenting information and data, but its interactive approach empowers clients and researchers alike to ask and answer multiple questions.
Here are some examples of market research data that you can visualize with a dynamic and interactive (and beautiful!) dashboard:
- Brand analysis (awareness, health etc.)
The most classic way of visualizing a brand analysis on a market research dashboard is with a brand funnel. Brand funnels usually measure the awareness, familiarity, consideration, purchase, repeat purchase and loyalty of customers for that brand.
- KPI’s tracking
A Key Performance Indicator (KPI) is one of the most important measurable values that shows how effectively a company or organization is achieving its business objectives. Company’s use KPIs to evaluate their success at reaching targets over time.
- Conversion rate and optimization
A conversion rate is the percentage of people or companies that move from one stage to the next stage in a process. The main goals of tracking a conversion rate is to identify weak spots in a company’s customer acquisition process or to compare performances of different marketing initiatives.
- Product innovation
Product innovation are great market research dashboards for insight into future product development, pricing decisions and potential future markets. It normally measures three metrics: usage intention, purchase intention and willingness to pay.
- Customer satisfaction and Net Promoter Score
This market research dashboard surveys already existing customers and asks them about their experiences with a particular brand. One of the most important metrics here is the Net Promoter Score (NPS) that evaluates customer loyalty by asking how likely a customer would be to recommend the product or service to someone else on a scale of 0-10. Market researchers often compare Net Promoter Scores across their industry. Another metric that customer satisfaction measures is the Customer Effort Score (CES) which asks customers to evaluate how difficult it was to get support. Ultimately, customer satisfaction measures: the perceived quality of a product, the pricing, the design and the customer service.