DIY MaxDiff: The 4 easy steps that’ll make any good researcher proficient at MaxDiff

This webinar is for market researchers and consumer insights people who analyze data (from novice to expert). In 20mins we'll teach you the four easy steps for doing a MaxDiff analysis yourself:

  1. Creating an experimental design
  2. Conducting the fieldwork
  3. Using a Hierarchical Bayes model
  4. Saving and using utilities

MaxDiff is a technique for working out the relative preference that people have for different attributes or between different alternatives.