Webinar

DIY Market Segmentation

Whether you're creating a market segmentation for the first time or want to hone the approach you already use, this webinar is for you!

Watch this webinar and learn how to create a great market segmentation (while solving all uglies that trip most researchers up).

This market segmentation webinar will cover

  • The four steps in creating a good segmentation
  • Writing 'golden questions.'
  • Choosing the right algorithm (cluster vs latent class analysis)
  • Treatment of missing data
  • Standardizing data
  • How to trade-off statistical versus managerial considerations when choosing your final segmentation

Discover your ultimate segmentation

See how!
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