Clever ways to use statistical significance to save time

Learn when and how to test for statistical significance! Maybe it’s a long time since you studied stats at college. Or perhaps you never did. Either way, this webinar is for you. The webinar will focus on how to save time when analyzing survey data.

In this webinar you will learn

Here’s a little summary of some of the subjects we cover in this webinar

This video covers all the basics for testing for statistical significance for market research data, and how to save time when analyzing surveys.

  • Why you should always stat test (even if you’ve got a small sample or read something about how it was invalid)
  • Clever ways to use stat testing to save time (get your computer to do the hard work of reading through lots of tables!)
  • When and how to use cell comparisons versus column comparisons (using arrows and font colors versus letters)
  • When to use which significance/confidence level: 80%, 90%, 95%, 99%, and multiple comparison corrections
  • Testing for changes in data over time
  • How to present stat tests to non-technical audiences
  • How weights impact stat testing

Download: Presentation document
Read more: Correct treatment of sampling weights in statistical tests

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DIY Conjoint: Data checking and statistical analysis
First session 26 May 2022

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