We are all in a state of information overload with people communicating digitally more than ever whether it’s analyzing tweets, reviews, or open-ended responses from a survey. This gold mine of untapped insights then needs to be cleaned and processed before you can conduct your analysis. This is both time consuming and a huge pain for researchers and analysts.
For the last 20 years, the survey research industry has waited with bated breath for text analysis technologies to transform the way we analyze text data. In the last year or so, technology has reached a point where they can work with a high level of accuracy.