Guide 
The Complete Guide to Market Research
Research is changing fast—but the fundamentals still matter. This expert-written guide covers everything every researcher should know:
What you'll get from this guide
- How to choose the right research method for your question
- The basics of sampling, weighting, and fieldwork management
- Best practices for analyzing, modeling, and segmenting your data
- Tips for turning raw data into insights that spark action
More about this guide
Market research is used to figure out how things work. Most commonly, the goal is to understand how a market works, but it can also be used for other problems, such as understanding how people feel about government services and attitudes to social problems. Market research is always a means to an end. Written by experts with decades of experience, this guide is your go-to resource for doing market research that actually makes an impact.
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